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As a marketing manager or director, you might have heard about MQLs and SQLs, but what exactly do these terms mean?

Understanding the difference between marketing-qualified leads (MQLs) and sales-qualified leads (SQLs) is essential to maximize the effectiveness of your sales funnel.

In this post, we'll explain what MQLs and SQLs are, how to identify and target them, and why it's crucial to nurture these leads for better conversions. 

The world of digital marketing is constantly evolving. As a result, every business owner or marketer must always be up to date with the latest trends if they want to be ahead of the game. And as we move into 2023, you should expect many changes in the digital marketing space.

Digital marketing analytics is a critical aspect that has become increasingly essential in recent years. This digital marketing aspect allows marketers to understand the data and metrics behind their marketing efforts. It also allows marketers to optimize their marketing campaigns and make informed decisions.

This guide is for small business owners and marketers looking to maximize the effectiveness of their digital marketing campaigns in 2023 through analytics.

Are you looking for a marketing automation tool to take your business' digital communications to the next level? With so many different resources available, it can take time to determine which solution is right for you.

Today, we'll be taking a deep dive into ActiveCampaign pricing plans and benefits – so that you can decide whether this powerhouse of a digital marketing platform is the perfect fit for your company's needs.

Are you looking for ways to increase landing pages for lead generation from your website?

Effective landing pages are one of the most powerful tools in a digital marketer's arsenal. Lead generation landing pages that convert can help you capture leads quickly, engage with customers and make the most out of each marketing campaign.

Let's face it...we've all been there.

We start strong, vowing to blog every day or multiple times per day. But then, life happens.

We get busy and tired, and our blog starts collecting dust soon. If this sounds familiar, don't worry - you're not alone.

In fact, even the most successful bloggers have trouble maintaining a consistent posting schedule. However, there is a way to overcome this challenge: by turning intermittent blogging into a content creation routine.

Here are a few tips for how to turn intermittent blogging into a content creation routine:

Did you know businesses that blog receive 55% more traffic than businesses that don’t? And that social media has one of the highest ROIs around? 

We hear a lot of our clients saying that they know they need to create consistent content, but they just don't have time. Let our writers and SEO experts create content for you with our done-for-you weekly blog and social package.

Want to learn how to quickly improve your site's rankings and SEO? Check out our handy infographic below to learn some easy ways to make your site more attractive to Google and other search engines.

If you're like most marketers, you might be a little lost when it comes to understanding the difference between hosting, domain registration, DNS records and other technical hosting terms. It can get confusing trying to keep all of these terms straight!

Lucky for you, we've created this handy infographic that explains basic hosting terminology. Never again will be you be completely lost when discussing your web site with your developer, hosting provider or web agency again.

Check out the infographic below!

One of the most important parts of a content marketing strategy is offering fun-to-read, informative and interesting content that make your readers excited to click and find out more. However, the title of your content can have a huge impact on how successful it is at generating interest and motivating your readers to take action.

A listicle or list article is one of the most effective formats for an article or blog post. A listicle is enticing, because it promises upfront to condense any subject matter into a manageable number of bullet points or steps that a reader can use and implement.

The listicle is a favorite for good reason: it works. The main reason for this is that it has the power to grab the reader's attention simply from the power of its headline.

This kind of content often lends itself well to evergreen topics and tips that are very popular. Readers love easy headlines that are also quickly consumable. Lists that offer a number of reasons, secrets, types or ways to do something will capture an audience's attention, because they make a very clear promise about what’s in store for the reader. They also entice the reader to click, but you'll have to deliver quality content if you want to keep the reader engaged. Listicles can do that effectively, time and time again —plus, they're usually very easy to build in your favorite blogging or marketing automation software.

These types of posts are perfect for building your authority in a certain field or demonstrating mastery in a specific area of expertise. When it comes to business blogging, it's key to show what you know and put it in a format that's easy to consume. Ask us how we can create weekly, SEO-friendly blog content (including listicles!) for you or look at the examples below to learn more.

You've probably heard of both HubSpot and ActiveCampaign during recent years, but you may be wondering which one is the best fit for you. 

This is a big decision that should be evaluated based upon your unique needs, budget and the skill set of your internal resources.

However, we'll outline the biggest differentiators below so you can make an informed decision.