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I’m willing to bet you have some kind of automated best friend to help make your life easier. In fact, 20% of adults in the U.S. have access to a smart speaker.

According to Google, 72% of people who own voice-activated speakers say their devices are used as part of their daily routines. The percentage is even higher for people who use their mobile phones for search.

What this tells us is that people want answers to their questions in a way that’s faster and more convenient to them—and the switch to voice search is in full swing.

Many people are afraid of digital marketing. In a way, it’s understandable. There's a lot to do, a lot you have to know, and what you do know tends to change.

Because of this, digital marketing has a stigma surrounding it that it's something to fear. However, digital marketing is essential if you want to succeed in business. It's now a standard practice for any business that wants to be in front of a targeted audience.