JUMP START Blog and Online Community

There’s no doubt that social media has become an indispensable tool for business. With the continuing evolution of social platforms and technologies, it’s critical to be equipped with the right social media approaches to meet your goals.

To keep you current, competitive, and equipped, here’s an overview of the latest social media trends and tools:

Pinterest is being used by around 150 million people every month. If you're not using it for your business yet, it's worth a closer look. Here are the top five Pinterest news stories for the last week.

Instagram is a hot platform for businesses these days. With the evolution of this social media network, digital marketing has taken a new form. It is not just designed to share pictures, though. Instagram can be leveraged to turn your prospects into successful leads if it is used smartly.

As digital marketing evolves, new and revisited modern marketing techniques continue to surface. Content marketing now sits at the peak of these rising marketing trends and is projected to play a lead character in more and more organizations’ strategies moving forward.

As you develop your 2017 plan, how are you staying competitive and poised for growth? What contemporary approaches have you built into your 2017 budget? Take a look at these top trends in content marketing and determine what techniques might be a good fit for your organization.

Are you putting a lot of effort into content marketing and not getting good results?

Undoubtedly, content marketing is an effective way to attract more visitors and transform them into customers. Almost every business wants to maximize its ROI, and so they invest a solid amount of time and money into this endeavor.

However, that doesn’t mean success is guaranteed since there are a lot of variables involved. Content marketing can be tricky, but there are a few ways to quickly address poor results.

We've identified five common issues faced by content marketers, as well as quick ways to resolve them. Follow some of the simple solutions below to improve your results and ROI. 

So you’ve written a killer blog post, you’ve done the research, it’s insightful and even funny but…no one is reading it. Why?

You probably haven’t paid a lot of attention to the title of your blog, but it's arguably the most important component of your blog post. A catchy and attention-grabbing title draws your readers in and tells them what to expect.

According to Copyblogger, “Eight of ten people will read a title, but just two of ten readers will continue reading the article.”

So how to reach those other eight? You’ve got to write irresistible titles to grab more potential readers.

We’ll show you how to do just that with 10 incredibly easy tactics that can help you improve your blogging skills, so you can write juicy and captivating titles that draw an audience. Before we get to the good stuff, you need to learn why it’s crucial to craft a title.