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It was a big week in the world of content marketing, but don't worry if you weren't able to keep up.

We've rounded up the top five industry articles for you, so you can be confident that you're in the know when it comes to the latest trends in the powerful world of marketing. Content marketing, that is...

5 content marketing ideas for September 2019 (Practical eCommerce)

Sharing everything from the no-brainer (stop procrastinating) to the head scratcher (Batman Day), Practical eCommerce give concrete ideas that any brand can (and should) implement to keep their finger on the pulse of the content marketing world. 

Keeping up with all the info and news in the world of WordPress can be time consuming and, frankly, a bit overwhelming. That’s why we diligently keep our fingers on the pulse, monitoring and reviewing all the latest updates and sharing with you the ones we find most interesting or useful. On that note, read on for the top five WordPress articles of the week.

WordPress proposes plan for 61% of WP sites using outdated PHP (Search Engine Journal) 

What version PHP is your WordPress site running on? A recent study shows that less than 39 percent of all WordPress sites are using the most current 

The world of SEO moves pretty fast, and in the words of Ferris Bueller, if you don't stop and look around once in a while, you could miss it. That's why we put together a weekly roundup for you.

Up this week? The top SEO news we think is the most share-worthy. Read on for everything (important) that happened this week in the mysterious, wonderful world of SEO.

These days, if you aren’t marketing your brand, you’re going nowhere, fast.

There’s a saying: if you fail to plan, you plan to fail, and we think nowhere is this more applicable than in marketing.

So what’s the latest in the world of digital marketing? Don’t worry if you haven’t had time to keep up on your marketing news this week (we get it, holiday week and all…).

We’ve got you covered with our weekly roundup of the top news in digital marketing. 

Can your brand benefit from influencer marketing? (Forbes)

Wondering if all the influencer-hype is worth your time? All signs point to yes, according to this Forbes recap. Check out what SocialPublic CEO and co-founder Ismael El-Qudsi thinks about this latest trend in marketing your brand. (Hint: he’s into it).

Would you be surprised if I told you that YouTube is the second largest search engine on the internet. 

WHO KNEW?

If that's true, then are you getting the most out of the videos you post?

Are you optimizing for SEO? 

Are you making it as easy as possible for users to find other great content you've posted? 

Do you even know how to do all this???

Cheers to three-day weekends and cheers to another weekly roundup. Read on for our top five picks in social media news for the week ending on 8/31/18. 

1. Time saving social media strategies (Forbes)
   The first two sentences sum this baby up...strong social presence plus regular content and engagement with your users can equal quite the reward. But going at it solo (meaning you chose NOT to hire a company to help you) can be a daunting feat. Worth the read, with some great tips on how to implement strategy that works, but that you don't need 27-hours in your day to use. (Plus, writer and CEO/Founder of Studio 15 Jia Wertz is ah--mazing...if you're not following her, you should be!)
   
   
2. It's time to make social media more responsible (Singularity Hub)
   A thoughtful piece on social responsibility. While not quite our typical marketing-focused piece, a good reminder that brands have a responsibility to use social wisely. 

Conferences are great for many things: learning, networking, growing your knowledge base to get closer to your goals...but how do you know which to attend? Each month, we let you know our faves, so you can book your tickets and show up, ready to learn without the fear or anxiety of not knowing what you're getting yourself in to. 

What? HubSpot's Inbound
When? September 4-7, 2018
Where? Boston, MA
The holy grail of all-things-marketing. Join the more-than-20,000 attendees for what's sure to be one of the top conferences of the year, put on by the industry leaders at HubSpot. Oh and did we mention DEEPAK CHOPRA will be there? #BowDown.

SEO is a game you don't want to lose. Want to keep up with the ever-changing news in the confusing world of Search Engine Optimization? We've got'chur back with our weekly roundup - check out our picks for the top five SEO news stories that came out in the last week. 

1. A checklist: Important SEO points to cover in a content campain (Search Engine Land)
   You know we love a good checklist...this week Search Engine Land's handy list is a must-read. Anything you're missing in your content campaigns? (Shameless plug: Flair can help...).
2. How to conduct pre-research for SEO keywords (Forbes)
   If you fail to plan, you plan to fail. Learn the down and dirty of getting ready to conduct your keyword research. One of the most misunderstood aspects of SEO, and a step we find so many clients totally missing, keyword research is an absolute MUST in your SEO efforts. 

Good marketing makes the company look smart.

Great marketing makes the customer feel smart"

~ Joe Chernov

Which is more important to you? How your brand LOOKS? Or how you make your customers feel?

It's an interesting question, and one that Joe Chernov sums up nicely - because while good marketing isn't actually all that hard to do, GREAT marketing isn't something you can just wing. There's a sort of formula you can follow, a recipe to create and implement a great marketing strategy - whether you're launching a website, rebranding, creating packaging, blogging, email marketing, or really, anything else, you simply need to:

• Research
• Write/create
• Post
• Promote
• Rinse
• Repeat

Weekly roundup is here again. This week, we're talking all-things WordPress. Find out the latest and industry greatest in our top five news stories about WordPress!

1. How to increase your PageSpeed in WordPress (Search Engine Land)
   Learn how to optimize your WordPress site to increase your PageSpeed - because Google cares about how long it takes your site to load, so you should care too. 
2. Can WordPress support enterprise needs? (CMS Wire)
   The ins and outs of WordPress for enterprise-sized corporations, covering everything from Plugins to integration capabilities and more. 
   
3. UK researchers warn of serious WordPress PHP flaw (Info Security Magazine)
   You may have heard about this over the last week or so, as it's been covered by virtually every digital news outlet who has even the slightest interest in the CMS world. Why is this potential flaw such a big deal? Three words: complete system compromise. Learn more in this article.