JUMP START Blog and Online Community

Google recently introduced a new Video Campaigns report in Google Analytics. This enhancement will give advertisers more insights into the performance of their YouTube TrueView ads that are managed through AdWords for Video campaigns.

The new report rolled out in Analytics accounts last week and can be found in the AdWords section under the Acquisition menu.

WordPress frequently introduces new and improved features and they've recently announced their first major update of 2014. Their latest round of enhancements include:

In 2011 HubSpot broke the Guinness World record for World's Largest Webinar with 12,000 attendees, and they are back to break it again!

Join Hubspot on April 23rd for the opportunity to watch the top social media experts from Facebook, Twitter, and LinkedIn as they discuss secrets behind social media today and answer your questions live. As a bonus, hear them discuss how to use all three networks simultaneously in your online campaigns to achieve the best results possible.

Listening to what customers are saying on social media is essential today - but it's not enough. Anyone can use basic tools to track online metrics and topics; however the return is a siloed view of customer feedback with little business value.

Join the American Marketing Association and IBM guest speakers as they bring to you a webcast on April 22nd  - Extracting Real Value from Social Media with Analytics: It's More Than Just Listening.

Did you know that nearly 40% of US companies use blogs for marketing purposes, and companies that blog have 55% more website visitors?

The facts speak for themselves. Data clearly shows that blogging directly correlates to better business results. In this ebook, we walk you step-by-step through the blogging fundamentals and show you how to start reaping the benefits of this marketing channel.

Global Strategic Management Institute (GSMI) has announced the latest social event, Social Media Strategies Summit (SMSS), now running for its third successful year in Chicago April 29th - May 1st, 2014.

This year’s Chicago SMSS will be a full three days - offering relevant case study examples, interactive workshops and engaging sessions to boost your social media marketing efforts and reach your company’s business goals. 

Celebrating its 10th Anniversary this June 10-13, the Internet Retailer Conference & Exhibition is the flagship event of the e-commerce industry. A gathering of retail trailblazers across every industry segment, IRCE is the event to network with and learn from industry leaders of all sizes.

Social Media is always on. Someone is always tweeting, posting on Facebook, or uploading a new picture to instagram. However, for social media managers and businesses alike, this can be a real challenge. Determining when to post is vital to content marketing success. But just how do you know when to best reach your audience? There are a few different ways to determine when your audience is online:

The optimal time to share on each platform may vary depending on your audience. The nature of your business and data about when your audience is active should inform and drive your timetable so that you maximize your reach.

The Joomla team has announced the release of Joomla! 3.2.3 which is a security release and also resolves a significant number of issues and bugs.

Just a few seconds is all the time you have to make the right impression on visitors to your company's website.

For any given company, the homepage acts as a virtual front door and is undoubtedly one of the most important pages on your website.