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    Julie Lyons

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    Facebook Pages Are Getting a Redesign

    Posted by Julie Lyons

    Mar 13, 2014 10:30:00 AM

     

    Facebook is rolling out a more streamlined look for Pages, its platform for businesses.

    The update will make it easier for Page visitors to find the information they want and help Page admins find the tools they use most.

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    Topics: facebook, social media, Facebook Pages

    Content Marketing Webinar: How to Sustain it, Find Success, and Scale

    Posted by Julie Lyons

    Mar 12, 2014 10:00:00 AM

    The American Marketing Association will be presenting a webinar on March 19, 2004 highlighting Content Marketing. 

    In today's business world, it's still far too common that companies launch a blog or write one white paper before running out of steam and going dark. They never see results -- not for lack of trying, but likely for lack of planning, infrastructure, and process. 

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    Topics: marketing, Webinar, Content Marketing

    The New Sales Person on the Team – Your Company’s Website

    Posted by Julie Lyons

    Mar 11, 2014 4:20:00 PM

     

    One key tip that B2B professionals need to be aware of is that the company website should function as an additional sales person. While this may not be news to some, to others it actually is, and it is certainly not a healthy stance to have the attitude that a company website should be passive.

    Your company website is interacting with clients and prospects on a daily basis. It offers in formation and serves as a resource for customers and your prospects. If you are not treating your website as though it were an extension of your sales team, then you are neglecting to make the most of a potentially very valuable resource.

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    Topics: Online Marketing, marketing, website, Sales

    10 Useless Things to Cut from your Marketing

    Posted by Julie Lyons

    Mar 6, 2014 11:00:00 AM

    Marketers have a lot to do these days - especially with the fast-paced world of digital marketing and its ever-changing technological advancements and improvements.

     
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    Topics: Online Marketing, marketing, marketers

    How to Use Hashtags in Your Social Media Content

    Posted by Julie Lyons

    Mar 3, 2014 9:38:00 AM

     

    Hashtag
    The # symbol, called a hashtag, is any word or phrase with the # symbol immediately in front of it. 
    This symbol  turns the word into a link that makes it easier to find and follow a conversation about that topic in recent years, on Twitter. Now this little symbol can connect conversations on Twitter, Facebook, Tumblr, Instagram, Google+ and Pinterest.

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    Topics: Online Marketing, content, social media, Hashtags

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