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Video marketing is one of the hottest marketing tools around. Bottom line – people love to watch videos and this is especially true of online surfers. That means if you want to enjoy the benefits of some great marketing you need to make sure that you are including video marketing as part of your marketing campaign. 

You'll need to make sure that what you're presenting on your video message is relevant. Controversial subjects can be some of your best-watched videos, so don’t run from related topics that are gaining a lot of attention that’s controversial. Instead, tackle them head on. In addition, you should always make sure that your material is relevant to the current market trends. 

Facebook announced the testing of a new feature to help businesses drive sales, through Facebook, in their News Feed and on Pages.

With this feature, people on desktop or mobile can click the “Buy” call-to-action button on ads and Page posts to purchase a product directly from a business, without leaving Facebook. Rather than having to click through to a merchant’s website, users can enter credit card info directly into Facebook or use a card on file to complete the checkout flow in-line.

Management is really a job about balance – finding the right balance for happy employees, happy customers, happy bosses, and happy shareholders. It’s not as easy as it might sound. After all, it generally revolves around money and in business money can be a touchy subject. 

Want to stay up-to-date on the latest best practices, trends, guidelines and tips in online marketing?

Access Flair Interactive's new Marketing Library web page! You'll have instant access to ebooks, guides, checklists, tip sheets, webinars and other helpful resources on this newly created page.

We'll be constantly adding additional resources to the library, so bookmark the page and come back often! You can also subscribe to our mailing list to get notified every time we create a new marketing resource.

Traditionally, small business has been slow to adapt to online tools such as social media and even slower to implement social media marketing tools. That’s in large because they just don’t have a great understanding of how these tools will help their business. Let’s look at the reasons how small business can incorporate social media marketing into their daily lives.

WordPress recently announced that WordPress 4.0 Beta 2 is now available for download and testing.
This is software that is still in development, so it's not recommend that you run it on a production site just yet.

The Joomla! Project and the Production Leadership Team recently announce the release of Joomla! 3.3.2. This is a maintenance release for the 3.x series of the Joomla! CMS.

If you are currently running a Joomla! release on a server with PHP 5.3.10 or later, Joomla! encourages you to update immediately to Joomla! 3.3.2 via either the one-click update or the update downloads available at http://www.joomla.org/download.html. 

Join over 3,000 fellow marketers at the online mega-conference designed to empower and inspire you with social media marketing tactics. The event, brought to you by Social Media Examiner, brings over 45 of the world’s top social media marketing pros - LIVE from your computer wherever you are in the world! 

Video marketing offers plenty of benefits, but even today many people are unaware of how video marketing can help them. Let’s have a look at just a few of the ways you could benefit from using video marketing.

You have a lot going on in your marketing department, but do you know if your current marketing efforts are really paying off? Or if you're even focusing on the right marketing tactics in the first place?