The technique is simply - open up a word document and begin to describe a type of reader that you’re either attempting to write for or who is already reading your blog. I’ll show you some examples of reader profiles that I have created below - but in short the task is to describe who they are, what their interests are, why they might be reading your blog and what their needs are.
via www.problogger.net
Here's an interesting post from ProBlogger regarding the use of personas (i.e. user profiles) in blogging.
We've been using this technique for a long time in web site development, albeit in a more formal form. User profiles can be a really valuable tool to use when planning, architecting and developing your web site. Contact us to learn more about this low-cost, high-return technique.
Lisa Kirschner
Founder and Managing Director, Flair Interactive Services Inc.
Managing Editor, Content 911 Blog
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Topics:
Interesting and Useful Sites,
usability
TinyMCE or FCKeditor
via www.cmswatch.com
Interesting post from CMS Watch about the gradual shift to just two main HTML Editors in CMS tools these days: TinyMCE or FCKeditor.
Also see his comments regarding the resurgence of cross-browser compatibility issues again.
Lisa
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The Joomla! Project is tentatively planning a developer conference that will take place in New York City this December:
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Topics:
Content Management,
flair interactive,
CMS,
flair,
joomla,
Miscellaneous,
WCM
Earlier today, Daya Baran at Webguild Silicon Valley posted an interesting article entitled "Nine Years After the Dot Com Bubble." She includes a rather dramatic chart showing the NASDAQ composite index from 2000 to present. Can you guess what it shows? Yep, a steep and significant decrease.
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Topics:
dot com,
flair interactive,
flair,
Interesting and Useful Sites,
interactive marketing,
web development,
webguild,
content 911,
lisa kirschner
WebProNews is reporting that Toshiba is launching eXCHANGE, a new social networking tool and online directory to be used by its internal sales, customer service, administrative and corporate employees in the U.S.
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Topics:
employee directory,
flair interactive,
toshiba,
facebook,
online collaboration,
flair,
RSS feed,
social networking,
internal search,
blog,
intranet
The CMS industry has been up in arms since Janus Boye published a short list of CMS vendors that buyers should always consider yesterday.
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Topics:
sitecore,
typo3,
Content Management,
day,
CMS,
CMS Tools,
ektron,
drupal,
umbraco,
plone,
j. boye,
episerver,
janus boye,
IBM,
SDL Tridion,
autonomy,
sharepoint,
fatwire,
oracle,
microsoft
Copyblogger has just released a post entitled "Copywriting 101: An Introduction to Copywriting". It's a hands-on, practical list of things that you should do when writing copy (content) for online media.
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Topics:
lyris,
lyris hq,
web,
copyblogger,
writing,
Content Management,
content development,
flair interactive,
clicktracks,
CMS,
flair,
content,
copywriting,
lisa kirschner,
WCM
Day Software has released better-than-expected earnings for the first half of '09, following a lackluster end to 2008:
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Topics:
web,
Content Management,
flair interactive,
CMS,
flair,
content,
Product Reviews,
day software,
day communique,
cq 5,
lisa kirschner,
WCM,
CMS Watch
Josh Bernoff, one of the brilliant folks from Forrester Research who co-authored the book Groundswell: Winning in a World Transformed by Social Technologies, has posted an interesting article about a five-year interactive marketing forecast that they recently published:
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Topics:
flair interactive,
Online Marketing,
CMS,
interactive marketing,
drupal,
joomla,
day communique,
interwoven,
wordpress,
social networking,
sharepoint,
bernoff,
hot banana,
teamsite,
vignette,
groundswell
