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A few of our clients have asked us about SearchEngineJournal's recent "Google made 3,200 changes to search in the past year" article that was published in July.

We've received a ton of questions about this, including:

• What does that mean for me and my site?
• Is search engine optimization really still important?
• Will this negatively impact my traffic and SERPs?
• How do we best respond to so many changes?
• I'm not a webmaster...what should I even DO?
• How do we even keep up with that many changes?

This quote by Germany Kent pretty much sums it up...

Don't spam or force information upon others via Twitter or other social media platforms, just as you wouldn't want to be spammed there either!

This seems so logical in everyday life...most people say and do things online that they would never dream of doing in a face-to-face conversation.

Can't keep up with all of the latest SEO news and developments? Check out what's new in search engine optimization from the last week in our handy roundup below.

DuckDuckGo proposes the “Do-Not-Track Act of 2019" (Search Engine Land)
If this law passes, you'd be required to honor users' tracking preferences, which means you'd have less data to utilize when planning and optimizing marketing and advertising campaigns.

You probably know that you're supposed to try new things and experiment as a marketer, but do you know WHY?

Source: Moz

Looking for some new ways to create more content? Check out the latest Whiteboard Friday from Rand Fishkin. "3 Creative Ways to Give Your Content Efforts a Boost."

In this brief video, Rand talks about how you can use the following techniques to more easily create engaging, SEO-friendly that your users will love:

• Seek out niche groups
• Leverage complimentary products and services
• Partner with influencers to create high-visibility content
  

You know how all of those so-called "marketing experts" are telling you that they know the ONE guaranteed way for you to increase traffic or generate more leads and conversions online?

Or do you ever feel like you can't keep up with the latest industry terms and "sure-fire tactics" that everyone insists are the ONLY way to go to increase traffic, leads and conversions? It's enough to make your head spin sometimes.

Here at Flair, we don't offer a cookie-cutter or one-size-fits-all approach and we don't rely on one approach for our own internal marketing efforts either. However, we do carefully track what we're doing to determine which tactics, campaigns and content work best for our own particular audience and business, just as we do with our clients.

That's why some metrics from a marketing campaign that we did this week really caught our attention. Yesterday (Thursday, June 1 2017), we published a blog post with an infographic titled "5 quick ways to improve your SEO and rankings" at 2:09 p.m. We then shared it on all of our social media channels and boosted the post for $63 (a max of $9 per day for 7 days), choosing to show it to people who fit our target audience for that particular service (owners and managers at small businesses within the U.S., Canada, the United Kingdom and India).

Are you tired of your site not appearing in search engine rankings—or being so buried on the tenth screen that nobody can find it? Are you frustrated because you're not getting any traffic or visibility for your web site or marketing campaigns, even though you've spent thousands of dollars to create them?

You're not alone. Every day, I talk to business owners and marketers who aren't getting enough high-quality traffic and aren't seeing a good return on their marketing investment. But if you're like most people, your eyes start to glaze over when you hear the words "search engine optimization."

I'm here to help. Register for my "5 Ways to Improve Your SEO This Week (Even if You're Not a Developer!)" webinar and I'll walk you through these five steps that you can complete this week to improve your SEO and get more traffic:

Are you frustrated because you have a web site, but it's not showing up in search results and you're not getting any traffic? Or you're not familiar with the latest changes to Google's algorithms?

We can help. We've recently created a new SEO Analysis package, and for ONE DAY ONLY, you can order your SEO Analysis package (which is valued at $500!) for only $99.

Learn more and order your SEO Analysis now:

http://landing.flairinteractive.net/seo-analysis-flash-sale

This sale is only going to last until 11:59 p.m. on Friday, and it is ONLY available to our 6,000 subscribers and social followers. Why are we doing this, you ask? It's simple...we want to get the word out about our new package and help you get better results from your web site. We love our subscribers and we want to help you succeed.

If you need me and my team to help you, we will. We love this stuff!

Here’s how we can help:

http://landing.flairinteractive.net/can-i-help-with-your-inbound-marketing-strategic-plan

Over the last 20+ years, I can't even count how many people have asked me to help them create a strategic marketing plan…

…and too often, I had to say...

"I'm just too busy…"