JUMP START Blog and Online Community

You may have heard about Hubspot, the undisputed leader in the inbound marketing software space...but you might just be wondering why everyone's so excited about it.

Hubspot is a suite of integrated marketing tools that allow savvy marketers to integrate all of the moving parts of their marketing campaigns together, including their web site, blog, social media, landing pages, forms, calls to action and more. Hubspot users can complete everyday tasks faster, easier and with better results than people who use multiple tools to do the same.

Topics: Hubspot, demo

Do you know how your site is doing from an SEO perspective? Or what issues need to be addressed to improve your page rankings? How about what SEO tasks your team should be focusing on right now?

You can get the answers to these questions using our free SEO Audit tool in less than a minute. Just enter your URL, primary keyword and a competitor's URL if desired, and wait about 45 seconds to receive your customized SEO report.

Topics: ranking, SEO, free seo audit

Lisa Barone provides some great advice regarding what you should—and should NOT—include on your web site's homepage in her recent blog post over at Search Engine Watch.

I've seen these rules broken over and over again during the last 20 years as I've helped hundreds of clients plan and build their web sites. But Barone is spot on when she argues that less is more on this critical piece of real estate.

Topics: web design, design, user experience

Here at Flair, one of the most frequent questions we receive is, "Have you done similar work in the past?" This is the first in a series of case studies that we'll be launching to provide you with more information about the types of projects we've done and the industries on which we focus.

Client:
McDonald's Corp.
Oak Brook, IL

Vertical:
Restaurants, Food

Challenge
McDonald's, a global leader in franchise restaurants, operates in more than 60 countries around the world. Restaurants are owned by owner-operators and franchisees with access to many of McDonald's global resources and departments, including Marketing, Restaurant Operations, Real Estate Development, Quality, Legal and Training, Learning and Development.

Topics: content strategy, user experience, case studies, mcdonald's, case study, restaurants, food

A member of one of my online groups asked this question the other day:

"We've got a LinkedIn page for the company, but we don't have many followers - any quick tips for getting more eyes on our profile?"

I hear this same question all the time! I thought I'd share my response here with you in case any of you are struggling with the same issue.

Topics: social, social media, Inbound Marketing

Topics: CMS Tools, joomla, wordpress, ebooks, Hubspot

Topics: microsoft, security, internet explorer

Topics: heartbleed, ssl, security

Are you having trouble choosing a content management system such as Wordpress, Joomla or Hubspot?

Topics: CMS, CMS Tools, joomla, wordpress, sharepoint, Hubspot