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Find out what you've missed in the world of content marketing for the week ending June 10, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.

4 Simple Steps to Transform How You Do Content Marketing

No doubt you’ve heard that "content is king," but people often find it hard to understand where to start and how to identify the business benefits. If you’re unsure, just answer this question -- Do you want to be perceived as an authority in your market or industry? If the answer is yes, then you need to master content marketing. And in this article, you’re going to learn how to do it in four easy steps.

Topics: Content Management, content, marketing, social media

Find out what you've missed in the world of content marketing for the week ending June 3, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.

Communicating Your Content Marketing Wins to the C-Suite

As marketers, we’re used to getting customers to do what we want through content. We also understand the metrics by which we can measure that content’s success. This makes it easy for us to identify when our content campaigns have paid off, even when they haven’t resulted in direct, monetary ROI. Communicating those successes to the guys up top isn’t always so straightforward.

Topics: Content Management, content, marketing, social media

Find out what you've missed in the world of social media marketing for the week ending May 27, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.

5 Musts Before Launching Your Social Media Marketing Campaign

Many new entrepreneurs and marketers jump into their marketing campaigns without thinking—and end up wrecking it all before they ever have a chance to get off the ground. Before you start posting anything on social media, make sure you take care of these five pre-requisites:

Topics: Content Management, content, marketing, social media

First impressions are everything, and you can be sure that your recipients judge your emails based on their subject lines. They may be the smallest part of your message, but they are absolutely essential to sparking the interest of your readers and increasing your open rates. So, make it stand out.

Topics: email marketing, mailchimp, mailing list

Find out what you've missed in the world of content marketing for the week ending May 20, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.

7 Content Marketing Predictions for the Rest of 2016

We’re closing in on halfway through the year already, so as marketers, it’s time to stop, check our progress, and reevaluate where we’re headed for the rest of the year. Check out what Jason DeMers and Forbes have to say about it. 

Topics: Content Management, content, marketing, social media

No matter how big or small your business might be, you are probably spending a great deal of time and energy thinking about how it is presented to the public.  At some point in their existence, many businesses decide to invest in rebranding campaigns to enhance or reinvent their image, as keeping a brand current is vital to its longevity.  However, before you dive in and make a total overhaul, you should first ask yourself these five questions to decide whether rebranding is even worth your business’ investment of time and money:

Topics: Brand Management

The use of infographics has become an increasingly more popular and powerful way to present data through the various social media channels.  They are an excellent way to clearly deliver information with a much wider range of visibility, as they present information in a visual manner as opposed to textual.  

Topics: social media, Content Marketing, infographics

Find out what you've missed in the world of business blogging for the week ending May 13, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.

How to Avoid Business Blog Success Barriers

So, you’ve decided to start a business blog. You have made a fantastic decision that you won’t regret. Sure, deadlines can be a challenge, but it will all be worth it in the end. This is a great way to establish authority and trust among your target audience. Here are a few things to consider to help your blogging strategy remain successful.

Topics: Content Management, content, marketing, social media

A little over a year ago, we wrote about the top ways to increase your web traffic.  It should come as no surprise that in today’s ever-changing digital world, marketing techniques have come even further.  Attracting web traffic is an ongoing process.  So, it’s time to revisit these tactics in our most modern, technologically advanced era.  

Topics: traffic, increase traffic, tbt

Writing and establishing a successful social media marketing strategy can be tricky. It’s an ongoing process that takes trial and error. But, by setting goals, knowing your customer base and doing a little market research, you can easily create a social media strategy that will help you successfully connect with your audience.

Topics: content strategy, strategy, social media