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Find out what you've missed in the world of WordPress for the week ending April 15, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.

Find out what you've missed in the world of search engine optimization for the week ending April 8, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.

Every marketing professional runs into challenges along their path.  Whether you get bogged down in the hiring process, finding top talent, or you have trouble finding the right systems and processes for your marketing needs, it can be challenge in itself to just keep pushing forward.  

The constant need to create new and exciting content can sometimes feel impossible and discouraging.  Often, you’ve spent hours creating something that you think is great only to find that it’s received little engagement, traffic or leads.  You’ve spent the time and effort calculating and creating set goals; you know your target and where you want to go, but you just can’t seem to get traction.

Find out what you've missed in the world of search engine optimization for the week ending March 25, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.

Learning and understanding how to develop a strategic, social media marketing plan is a process.  It’s kind of like learning how to ride a bike.  The task may seem like a scary and daunting thing to jump into, but once you get the hang of it, you’ll never look back.  After all, the saying, “It’s like riding a bike,” didn’t just stick because it proved to be an impossible task; we use the saying because once you make the decision to try, progress will just flow. 

Social media marketing has changed significantly over the past few years, so staying up to date on trends is absolutely essential to your success. 

One of the fastest growing trends is image-centric marketing rather than traditional text-based marketing.  Many find that it is easier to digest information when presented visually rather than by just reading text.  Understanding this change in trend can help optimize your social media marketing campaign, giving you an edge over any competitors who may still rely soley on publishing text. 

As a child, when someone told you "less is more", you probably thought they were crazy. If you're like most of us, that opinion probably also followed you into your teen years (and maybe even your early 20's). Today, however, you know better than that. As a mindful, capable, experienced business owner, you have seen enough to know that more is not always better. Unfortunately, it can be a struggle to know when you should take the minimalist approach versus going all-in. That's the enigma we are confronting here: when is low-key better than the whizbang alternative? 

...and perhaps more importantly, why should you care? 

Around this same time last year, our Founder and Managing Director, Lisa Kirschner, wrote about email brevity and how keeping your messages short and sweet will benefit your business in the long run. As you surely know, today's digital environment is evolving on what seems to be a minute-by-minute basis. So, it's worth asking if email brevity is still the way to go.  Are email recipients looking for more "meat" in your messages now that our calendars have rolled over into a new year? The answer is "that depends". 

Building a presence on Instagram is a great way to introduce your brand to a new audience. This concept is easy for most business owners to grasp. This is a very fresh and engaging platform, especially when compared to social networks like Facebook or Linkedin, which have been around for more than a decade. The part that is difficult for most is how and where to begin. Here are a few tips to get you on your way to #instafame: