JUMP START Blog and Online Community

As you probably know, search engine optimization (more commonly referred to as SEO) is the key to ensuring that your site is seen on the internet, but what else do you need to do to increase exposure for your business? We’ve mentioned it before, but it’s worth saying again: you cannot simply build a great site and hope that it is seen. It’s a fact that SEO has become a mandatory part of website ownership and management, and press releases can be a very valuable tool to use as part of your SEO efforts.  Here are a few ways that press releases can give your SEO strategy a boost:

If you own or operate a website, you understand how important it is to monitor your web traffic numbers. So, what would you do if you found yourself facing a sudden steep drop in your organic search traffic?  The first logical step in recovering from this kind of hit is to find out why it happened in the first place.  Here are a few of the most common reasons that we see clients suffer from a drop in organic traffic numbers:

Whether we approach the topic from the perspective of personal or professional use, most of us have a pretty good understanding of the pecking order of our favorite social media outlets. 

Even with all of the algorithm changes and threats to business owners, Facebook still reigns as king among social butterflies and marketers alike. Running a close second is Twitter, which is then followed by Instagram, Pinterest, LinkedIn, and Google Plus. 

Using these platforms in a way that maximizes your company’s reach takes practice and dedication, but first, it’s important to understand that each of the social channels has its own peak hours, patterns of use, and user behaviors.

If you’ve already made content marketing a part of your overall strategy, great!  If you’ve decided to make content marketing the majority of your overall strategy, even better.  You are steps ahead of many other business owners. 

The next step you should take is to gain some insight into what your audience likes, what they dislike, and what they are searching for on a regular basis.  You should also understand that there is so much more to content marketing that writing and posting articles on your blog. 

We’ve all heard the saying, “if you build it, they will come,” and it’s safe to say that a lot of businesses owners and marketers rely on this theory as it relates to their business and website.  Unfortunately, though, that approach isn’t going to get you very far in the world of web traffic and blogging. 

There are a number of factors that affect your website traffic and the visibility of your blog posts.  If you’re posting regularly but still failing to see an increase in traffic, consider the following traffic influencers:

Traffic is essential to a website's success, whether it is a stand-alone ecommerce store or a complement to brick-and-mortar operations.  Web traffic creates exposure for your brand and in many cases, it also drives revenue. 

The elusive piece of this puzzle, however, is how you should go about attracting visitors to your site. There are countless ways to do this, some of which are not always ethical or productive. So before you purchase website traffic or consider any other similar desperate measures, give these tried-and-true methods a try: