JUMP START Blog and Online Community

It's been a busy week full of lots of interesting news and events, including the turn of a new year. See what you might have missed while out, when it comes to content marketing for the week ending January 1, 2017. Check out a few of this week's top stories chosen for the business savvy by Flair Interactive Services.

Ever hear the expression "a picture is worth a thousand words"?

Well, in today's ever-changing and evolving world of online media and inbound marketing, a video is worth a million—if not more. Videos have become an integral part of our daily experience on our computers, smart phones, Smart TVs and other devices. This essential form of communication is becoming the main currency of online communication.

Text-based sites are outdated, Currently Google's search engine gives higher priority to video, meaning if you use video, you have over 50x more chances of appearing on the first search page than if you used text. Businesses have to be prepared for this video boom, since trend-watchers like Cisco’s trends analysis predict that by 2018 video will make up 79% of all Internet traffic, going up from today's 66%. So with video being so popular what's the best way to integrate video content onto your site?

A wise person who knows their business once said: "Marketing is too important to be left to the marketing department." Those are words to live by if you want to keep up with your competitors online.

Since the world of digital marketing is constantly changing, upgrading, and evolving, it's important to collaborate and conspire with industry professionals who have their finger on the pulse and know how to guide you through the labyrinth of online marketing. Everyone wants to put together a well-oiled digital marketing machine, but sometimes that's not possible to do in-house due to lack or training, smaller budgets or personnel constraints.

That's when outsourcing to an external marketing partner can become a key factor in converting. These days, more than a third of modern companies will hire digital marketing professionals or agencies to boost their marketing plan, so why not at least keep it as a weapon in your arsenal?