The social scheduling tool Hootsuite has rebranded their logo and, more importantly for marketers, added some significant features.
The newly launched Hootsuite Labs has created a powerful new feature to help you save time on content discovery and social media publishing. This new content suggestion feature analyzes your posting history on Twitter and recommends articles that are relevant and interesting to you, your followers and friends. It then places them into the prime spots within your content calendar for easy editing and publishing.
The execution of Hootsuite’s beta content discovery tool is simple & effective. Users can go to the new Suggested tab and turn on content recommendations for specific topics. Once set-up, users will begin to see a stream of updates related to the categories.
When a user sees and update what they like, they’ll see a suggested time to Tweet, a box to edit the Tweet, and the ability to approve for scheduling. A full list of suggested content ready to be published
To learn more about the new feature visit Hootsuite's blog.
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