Linkedin has more than 225 million registered users, which is a lot of opportunities for those who wish to use the professional social media site to help them grow their business.
The real worth of Linkedin for businesses is to be able to connect on a one-to-one basis with other business professionals. Many of the connections you make on the site can end up introducing you to partners and business influencers as well as potentially referring your business to possible new customers.
Having a personal Linkedin profile is often viewed as a digital business card or a form of online resume. While using it as such is a good place to start, it can be taken much further to help you build a powerful presence online which will help encourage more business opportunities and is an excellent way of attracting and managing your business connections.