Video marketing is a great way to interact with your customers and give a personal side to your business and brand. However, in order to see a real return on your investment into video marketing you need your videos to go viral. There are 100 hours of videos uploaded every minute onto YouTube, so how do you set your videos apart to get the views you need and the chance to send them viral?
- Use short but high-quality videos. Videos need to be three minutes or less in order to keep your viewers’ attention. Short, good quality videos always get the most likes, comments and shares.
- Use keywords in the title and add a description of your video. Search engines can’t “read” video content so it’s important that you use keywords to tell the search engines – and your viewers – what they are looking for.
- Sell yourself – Self-promote your videos through your social networks, have friends and followers like, comment and share the videos and share the links on your website. All of these efforts will increase your views and your chances of going viral.
- Work smarter not harder – Make it easy for your viewers to share, comment, like and even embed your videos on to their sites by making sure your YouTube settings are correct.
If you would like additional tips for video marketing and for all your online services, contact Flair Interactive.