Twitter is one of the fastest and best methods of amplifying the message, product and services of a business or an individual out of all the social media available in the twenty-first century.
The first thing you need before launching your business on Twitter is a strategy. Review your marketing and business goals, and don’t make this preliminary step too complicated. Think about how your business can benefit from social media and how the industry that you are in is using it as a whole. Social media will be able to fit into your digital marketing efforts a large majority of the time.
You need to think about what you are intending to use Twitter for. Are you using it for customer research or for branding? Are you using it in order to reach a specific segment or target, for customer support, or just to raise awareness?
Another question you need to answer is whether you will be able to come up with enough relevant content to make it worthwhile.