JUMP START Blog and Online Community

I get dozens of phone calls, emails and requests each week from people who are absolutely overwhelmed with the thought of writing content for their social media channels and other marketing campaigns. Most modern-day marketers know that social media is important and they know that they should be posting content regularly, but the thought of cranking out content on a consistent basis is terrifying.

Google Analytics users will no longer need to rely on the previous iPhone view or browser bookmarks to pull up their analytics.

Google has launched a long awaited upgrade to the official Google Analytics app to support iPads. The new application allows you to check real time usage and optimizes the view for your larger screen, giving you more of what you need to run your business - data.

The first iteration of the app was launched in July of this year. The iPad version of the app includes the same features as the previous app: real-time analytics, unique visualizations but in an optimized view perfect for the tablet format.

Continuing its National Cyber Security Awareness Month campaign, the Facebook security team released an infographic with tips about managing roles and securing logins and mobile devices.

This week, Google has launched a hybrid new email service called ‘Inbox’ that blends communication along with lifestyle integration. Years in the making, Inbox was created by the same people who brought you Gmail, although it’s not Gmail: it’s a completely different type of inbox, designed to focus on what really matters, according to Google.

With Inbox, Google is bringing far more than just emails into people’s inboxes but also reminders, tasks, photos, purchases, flights and much more.

Skype recently announced Skype for Mac 7.0 as well as a preview for the new Skype for Windows - both of which have been redesigned to make it easier to chat and share.

Join Content Marketing Institute March 23 - 25, 2015 in San Francisco, CA for the 7th annual Intelligent Content Conference. Registration is now open!

A strong social media presence requires relevant content for users to react to, engage with, and share. However, making this a reality is easier said than done, especially if your content strategy and social media teams aren’t working together to develop strategically calendared content and in-the-moment posts.

Join the American Marketing Association on October 23rd for the webcast: How to Integrate Social Media and Content Strategy 

Microsoft announced last week the availability of three new Office 365 plans designed to meet the needs of small and midsized businesses with up to 250 employees. 

Office 365 is transformational for businesses of all sizes, but levels the playing field for small and midsized businesses (SMBs) in particular due to it makes enterprise-grade tools affordable and easy to set up and manage. The new plans are called Office 365 Business, Office 365 Business Essentials, and Office 365 Business Premium.

Looking for ways to ramp up your web site traffic quickly and easily? I often hear from folks who think that they need to do full-scale web site redesign to get more traffic—but more often than not, that's just not the case!

There are a lot of ways that you can significantly increase your monthly visits without spending thousands of dollars on a redesign. Check out my top five suggestions for driving more visits below.

1. Blog frequently

This is the #1 step that I recommend to almost all of my clients who want to increase traffic. Blogging is hands-down the best way to attract new visitors to your site. It's quick, it's easy and it attracts better than any other inbound marketing tactic.

Did you know that 90% of customers are influenced by online reviews? More than ever before, your customers are making decisions based on what they read on review sites and through social media.

Join the American Marketing Association October 17th for their Online Reputation Management for Marketers webcast and learn where your customers are talking about your business, and how you can turn your best customers into your most effective online advocates.