JUMP START Blog and Online Community

CIO.com asked Lisa Kirschner, Flair's founder and managing director, and other experts for advice, tips and tricks about do-it-yourself SEO audits.

In the article, Lisa and the other experts advise regular search engine optimization audits to ensure that your web site effectively evolves with Google's ever-changing search algorithm.

As the article points out, a thorough site audit is usually best left to the professionals, but you can still perform a high-level audit of your web sites' performance using free online tools, such as Flair's free SEO audit tool.

The average attention span online is about eight seconds. But how do you get someone to read and convert on your landing page in that short time frame?

Landing pages literally serve as the location your prospect “lands” on your website. In addition to prospects, many repeat visitors or customers will come across your landing page. Your landing pages need to be optimized for every stage of the marketing funnel.

This ebook will teach you how to:

• Optimize every element of your landing page
• A/B test your landing pages
• Get your landing pages shared online

Have you heard a lot about Hubspot's content optimization system (COS) and you're wondering how it stacks up against other CMS tools?

Website Magazine asked me and nine other marketing experts to talk about what CMS tools we use and how those tools have helped us get better results from our online marketing efforts or our clients' online marketing efforts.

After the other marketers talk about how they're getting...well...predictable results from well-known tools such as Wordpress and Joomla, I close out the article with information about how Hubspot absolutely crushes these other tools.

How'd you like a reminder to update your business' Facebook page? Facebook recently launched a new "Your Pages" module at the top of many page administrators’ feeds.

The new module is located in the upper-right hand corner of admins’ timelines. It shows a snapshot of how well a page is doing, showing rolling weekly figures for new page likes and average post reach. 

Join Adobe and Deloitte Digital for a presentation of the latest changes and trends affecting marketing technology, including what’s new, what's possible, and what’s necessary to drive relevant online experiences.​

The last few years have brought an onslaught of buzzwords, distractions, and breakthroughs in digital experiences that have affected customer acquisition, retention, and advocacy.

Key Takeaways Include:

• ​Learn about key digital marketing trends around mobile, the internet of things and the era of digital
• Find out how these trends and the move to digital are causing marketers "digital distress”
• Gain insights into what the technology needs are to address these challenges and what is required
  for organizations to be successful when delivering consistent customer experiences​

It's happened to every single one of us. You go online for a specific reason and 30 minutes later, you find yourself reading random news articles, watching YouTube videos or looking at a recipe because you came across a photo of a mouth-watering dessert.

The world of online content has amplified the human inclination to shift our attention to new and unanticipated directions. One click is all it takes to jump from one topic to another, prompting your mind to roam in a completely different context.

The fact of the matter is....EVERYONE—including publishers, media outlets, businesses, non-profit organizations, entertainers and bloggers—is competing to get that click.

Zendesk is coming to Chicago for a free, fun and engaging day of customer service and Zendesk training for all levels!  Zendesk is excited to announce its second year of Zen U. for brand new content and training. 

Does your web site help you meet your marketing goals, such as attracting more traffic, generating better leads and converting your visitors into paying customers? If not, you should learn more about inbound marketing.

How your web site looks is important, but how it works is even more important! When the two work hand in hand, it's a recipe for success.

Our new "10 Steps to Turn Your Web Site into an Inbound Marketing Machine" white paper will show you ten simple steps that you can take to make sure that your web site PERFORMS. Don't skip these steps during your next redesign or web site development project.

Twitter recently announcing a test of a Buy button that will enable users to make purchases from within tweets on their iOS and Android devices.

Managers are busy people and the to-do list tends to keep growing. The problem is that you only have so many hours in the day to accomplish these tasks. If you want to become more productive, you need to shrink your to-do list.