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This post is part of our COVID-19 blog series, which includes practical tips about how your business can survive and thrive through the coronavirus pandemic.

Many of our clients find it difficult to generate and nurture leads even during stable, relatively predictable economic times. Couple this struggle with the newly turbulent days of COVID-19, and we know it’s hard to focus on the seemingly abstract concept of why, now more than ever, you need to focus on generating leads.

This post is part of our COVID-19 blog series, which includes practical tips about how your business can survive and thrive through the coronavirus pandemic.

We're hearing from a lot of clients who are struggling to get things done and trying to ensure their team is working as efficiently as possible in this new coronavirus reality.

This post is part of our COVID-19 blog series, which includes practical tips about how your business can survive and thrive through the coronavirus pandemic.

It seems the only thing certain right now is that nothing is certain. In this new, precarious world we're all attempting to navigate, the one thing we can all count on as being true is:

we’re all just trying to get to the other side as
unscathed as possible.

We know it’s your biggest concern and your top priority. It’s ours, too.

Want to stay up-to-date about marketing through the COVID-19 pandemic? Check out our COVID-19 blog series now.

We know that as marketers and business owners, you are experiencing a lot of fear, anxiety, uncertainty and confusion right now—about your family, your loved ones, your job and your business.

We want you to know that you and your loved ones are on our minds too, because you’re more than just our clients or partners...we’ve come to think of you as friends too.

You've probably heard a lot about inbound marketing during recent years, but you're still a little confused about what that means...and you're probably thinking, "What's the difference between inbound vs outbound marketing? And why should I care?"

When comparing inbound and outbound marketing, it's important to understand what inbound and outbound marketing are, the different types of tactics used for both and why inbound marketing is more effective.

Years ago, restaurant marketing required a good location, strong signage, a Yellow Pages listing, direct mail and word of mouth.

These days, customers are heavily influenced by what they learn about a restaurant online.

Did you know that 90% of restaurant guests research a restaurant online before dining, according to Upserve? Or that digital ordering and delivery has grown 300% faster than dine-in eating since 2014?

It's true....and you, as a digital marketer, need to capitalize on these trends. In 2020, digital marketing is absolutely critical to your restaurant's success if you want to keep up with the competition.

Check out our list of seven key tactics that you absolutely must integrate into your restaurant's 2020 digital marketing plan:

There are many different content management systems out there, but WordPress is by far the most popular for small to midsized businesses.

One of the things that makes WordPress so popular is its long list of inexpensive but robust plugins, which can be added to WordPress to create or improve functionality.

There are so many plugins that it can be hard to pick the ones you need, so we've created a helpful list of the top five must-have WordPress plugins.

Inbound marketing is one of the most popular marketing strategies—not only because it’s effective, but also because it’s cost-effective.

The average cost per lead drops by 80% after consistent inbound marketing for more than five months, according to HubSpot. They also state that the return on investment is higher, with an estimated three times more leads for every dollar spent when compared with other forms of traditional marketing.  

What is Inbound Marketing?  

Inbound marketing is a process or technique that uses digital content to draw customers to your products or services. It’s been around as a strategic approach since the 1850s, when Cyrus Hall McCormick generated inbound results by making use of market research.  

YouTube has experienced explosive growth since it first launched in 2005.

With an estimated two billion monthly users, 73% of American adults now use YouTube. It is one of the most popular online platforms in the U.S., according to Pew Research, with projected revenues of $5.5 billion for 2020.

YouTube’s upcoming changes have thrust the platform into the center of widespread controversy. 

Still not sure what Google's E-A-T guidelines mean and how they affect you?

Check out Neil Patel's video below to learn more.

What does this mean for you?