JUMP START Blog and Online Community

Are you looking for new ways to deliver content and drive engagement throughout the buying process?
Join the American Marketing Association for the Webcast New Ways to Deliver Content that Drives Engagement on Thursday, August 21st at 12:00 PM CDT.

YouTube still reigns as the most popular method of delivery for video marketing...but when it comes to marketing your YouTube channel, you have a lot of options. You can market your channel via blogging, social media, video SEO and more. Most of the more popular methods involve online sources, but there are also offline marketing tactics that can help to ensure that people find your videos online. 

There are tons of mobile marketing options to choose from, but where do you start? What do you focus on? To help you navigate we’ve created a mobile marketing checklist that you can put into play. 

#1 Social Media on Mobile Devices
If your brand is not on Twitter, Facebook or Google + you are missing out on a big opportunity. However, don’t let anyone tell you that there’s a ‘one shoe fits all’ approach that will work. The rules are constantly changing and how that affects you will depend on what your business is. It’s important that you always stay on top of these changes to maximize your benefits.

Video marketing is one of the hottest marketing tools around. Bottom line – people love to watch videos and this is especially true of online surfers. That means if you want to enjoy the benefits of some great marketing you need to make sure that you are including video marketing as part of your marketing campaign. 

You'll need to make sure that what you're presenting on your video message is relevant. Controversial subjects can be some of your best-watched videos, so don’t run from related topics that are gaining a lot of attention that’s controversial. Instead, tackle them head on. In addition, you should always make sure that your material is relevant to the current market trends. 

Facebook announced the testing of a new feature to help businesses drive sales, through Facebook, in their News Feed and on Pages.

With this feature, people on desktop or mobile can click the “Buy” call-to-action button on ads and Page posts to purchase a product directly from a business, without leaving Facebook. Rather than having to click through to a merchant’s website, users can enter credit card info directly into Facebook or use a card on file to complete the checkout flow in-line.

Management is really a job about balance – finding the right balance for happy employees, happy customers, happy bosses, and happy shareholders. It’s not as easy as it might sound. After all, it generally revolves around money and in business money can be a touchy subject. 

Want to stay up-to-date on the latest best practices, trends, guidelines and tips in online marketing?

Access Flair Interactive's new Marketing Library web page! You'll have instant access to ebooks, guides, checklists, tip sheets, webinars and other helpful resources on this newly created page.

We'll be constantly adding additional resources to the library, so bookmark the page and come back often! You can also subscribe to our mailing list to get notified every time we create a new marketing resource.

Traditionally, small business has been slow to adapt to online tools such as social media and even slower to implement social media marketing tools. That’s in large because they just don’t have a great understanding of how these tools will help their business. Let’s look at the reasons how small business can incorporate social media marketing into their daily lives.

WordPress recently announced that WordPress 4.0 Beta 2 is now available for download and testing.
This is software that is still in development, so it's not recommend that you run it on a production site just yet.

The Joomla! Project and the Production Leadership Team recently announce the release of Joomla! 3.3.2. This is a maintenance release for the 3.x series of the Joomla! CMS.

If you are currently running a Joomla! release on a server with PHP 5.3.10 or later, Joomla! encourages you to update immediately to Joomla! 3.3.2 via either the one-click update or the update downloads available at http://www.joomla.org/download.html.