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Join over 3,000 fellow marketers at the online mega-conference designed to empower and inspire you with social media marketing tactics. The event, brought to you by Social Media Examiner, brings over 45 of the world’s top social media marketing pros - LIVE from your computer wherever you are in the world! 

Video marketing offers plenty of benefits, but even today many people are unaware of how video marketing can help them. Let’s have a look at just a few of the ways you could benefit from using video marketing.

You have a lot going on in your marketing department, but do you know if your current marketing efforts are really paying off? Or if you're even focusing on the right marketing tactics in the first place?

Most of us use social media in one way or another, but many still have not realized just how social media can help a business. A good social media presence can help your business in a number of ways. 

Social media includes more than just Facebook. It includes sites like Twitter, LinkedIn, Pinterest, StumbleUpon, Tumblr and the list goes on. You should choose the social networking site(s) that best reflect the demographics of your audience. For example, just because everyone is heading over to Instagram doesn’t mean you have to. If Instagram is where your demographics are, then by all means do so, but if LinkedIn is where your demographics are, forego Instagram and opt for LinkedIn.

Join the American Marketing Association on July 23rd for the webcast: Connecting Silos Across the Organization for Better Customer Engagement

Around eighty eight percent of all of today’s brands make use of social media marketing on platforms such as Facebook, Google+ and Twitter. If you do not use sites such as these then your firm may be in danger of being left behind. Remember that you still need to differentiate your organization from all the others out there and build relationships on busy platforms.

Security researchers at Sucuri are warning WordPress users to update the popular WPTouch plugin after uncovering a security vulnerability that would allow a logged-in user, with no administrative privileges, to upload PHP files to the server.

With video marketing becoming so popular it’s common to wonder what the right length is for your video marketing content. In fact, it’s a question that comes up often. There are actually two answers to this question and both are right. 

A lot of people starting a new company are operating under the illusion that their brand strategy is covered solely by having a great logo and visual identity. The reality however is that your brand should be so much more than a logo.