Mar 12, 2014 10:00:00 AM
The American Marketing Association will be presenting a webinar on March 19, 2004 highlighting Content Marketing.
In today's business world, it's still far too common that companies launch a blog or write one white paper before running out of steam and going dark. They never see results -- not for lack of trying, but likely for lack of planning, infrastructure, and process.
Topics: marketing, Webinar, Content Marketing
Mar 11, 2014 4:20:00 PM
One key tip that B2B professionals need to be aware of is that the company website should function as an additional sales person. While this may not be news to some, to others it actually is, and it is certainly not a healthy stance to have the attitude that a company website should be passive.
Your company website is interacting with clients and prospects on a daily basis. It offers in formation and serves as a resource for customers and your prospects. If you are not treating your website as though it were an extension of your sales team, then you are neglecting to make the most of a potentially very valuable resource.
Topics: Online Marketing, marketing, website, Sales
Mar 6, 2014 11:00:00 AM
Marketers have a lot to do these days - especially with the fast-paced world of digital marketing and its ever-changing technological advancements and improvements.
Topics: Online Marketing, marketing, marketers
Mar 3, 2014 9:38:00 AM
Topics: Online Marketing, content, social media, Hashtags
Feb 23, 2014 3:44:00 PM
Do you know what specific types of content you should create to attract more traffic to your site?
How about if you want to nurture your existing leads into paying customers?
Any idea when you should create a blog versus setting up landing pages or redesigning your web site?
If you don't know the answers to these questions or if you're having a hard time attracting traffic, generating leads or converting leads in to paying customers, we can help.
Topics: content development, Online Marketing, marketing, content strategy, Flair Products
Feb 6, 2014 9:26:00 AM
Studies show that 73% of executives don’t believe that marketing drives awareness and
revenue. As marketers, we have to make sure that we can prove the ROI of our marketing efforts.
Do you know which metrics actually matter to your boss?
Our free marketing metrics cheat sheet includes:
Topics: Online Marketing, marketing, Miscellaneous, Flair Products
Feb 4, 2014 8:55:00 AM
Would you like to get better results from your email marketing campaigns? You could be missing out if you don't apply the right techniques - but where do you begin?
Topics: Online Marketing, content strategy, Flair Products
Jan 29, 2014 12:02:00 PM
You may have great content but if no one is seeing it, what is the point? While there are many ways to get the word out, new tools on the market help marketers get their content out to more places on the web. Places where audiences are already interacting with like-minded brands — to generate engagement that will (hopefully) result in more buyers, supporters, and community members.
Topics: content development, Online Marketing, content strategy
Jan 24, 2014 1:57:00 PM
Are you in the market for a new inbound marketing agency, but scared to death that you're going to make the wrong choice? There are many marketing agencies out there, but it can be difficult to determine which one is the right fit for your company.
Topics: content development, Online Marketing, Miscellaneous, social networking, Flair Products
Jan 23, 2014 9:54:00 AM
When it comes to projects, goals, deadlines, commitments or challenges, effectively managing time and yourself is crucial to getting things done. Managing time includes prioritizing and planning, setting goals and delegating, analyzing time spent, monitor, scheduling and organizing.
Topics: Miscellaneous
