Personalizing content on your Web site is a great way to provide real added value to your users. And the more personally relevant that content is, based on a combination of a specific user's actions or personal information stored about that user, the more valuable it can be. Amazon.com is one of the best examples of how effective this can be. However, setting up your site to dynamically serve pages or content can be complicated--and measuring results can be even trickier.
Topics: Content Management, flair interactive, CMS, flair, marketing, interactive, Miscellaneous, personalization
We live in an era of 'raging' content. Access and availability, and the speed at which we enjoy them, is commonplace. We blog, we tweet, we text--and in those spaces use language and abbreviations that would make Strunk and White roll over in their graves.
Topics: Content Management, content development, flair interactive, Online Marketing, CMS, flair, content strategy, information architecture, usability
The technique is simply - open up a word document and begin to describe a type of reader that you’re either attempting to write for or who is already reading your blog. I’ll show you some examples of reader profiles that I have created below - but in short the task is to describe who they are, what their interests are, why they might be reading your blog and what their needs are.
Here's an interesting post from ProBlogger regarding the use of personas (i.e. user profiles) in blogging.
We've been using this technique for a long time in web site development, albeit in a more formal form. User profiles can be a really valuable tool to use when planning, architecting and developing your web site. Contact us to learn more about this low-cost, high-return technique.
Lisa Kirschner
Founder and Managing Director, Flair Interactive Services Inc.
Managing Editor, Content 911 Blog
Topics: Interesting and Useful Sites, usability
TinyMCE or FCKeditor
via www.cmswatch.com
Interesting post from CMS Watch about the gradual shift to just two main HTML Editors in CMS tools these days: TinyMCE or FCKeditor.
Also see his comments regarding the resurgence of cross-browser compatibility issues again.
Lisa
The Joomla! Project is tentatively planning a developer conference that will take place in New York City this December:
Topics: Content Management, flair interactive, CMS, flair, joomla, Miscellaneous, WCM
It seems that everyone is playing the SEO game these days, and with all the players out there (such as Google, Bing! and Yahoo!), getting swept up in the pay-per-click model can cost big bucks over time. How to make the most of your CMS tool and your budget--and still get great returns from search engine traffic? Start with 'homegrown' tactics before you tackle PPC.
Topics: web, Content Management, flair interactive, CMS, flair, content management system, content, CMS Tools, interactive marketing, content strategy, SEO, search engine optimization
Over the years, we've worked with numerous CMS tools--from enterprise-level to open source and homegrown tools. The bells and whistles may differ from product to product, but the challenge of training and managing content contributors remains universal: How to make the process of managing content easier and more compliant, even if users are not 'technically inclined'?
Topics: Content Management, content development, flair interactive, CMS, flair, content management system, content strategy, usability, crownpeak, content authors
Posted by Lisa Kirschner
Sep 1, 2009 1:15:00 PM
Earlier today, Daya Baran at Webguild Silicon Valley posted an interesting article entitled "Nine Years After the Dot Com Bubble." She includes a rather dramatic chart showing the NASDAQ composite index from 2000 to present. Can you guess what it shows? Yep, a steep and significant decrease.
Topics: dot com, flair interactive, flair, Interesting and Useful Sites, interactive marketing, web development, webguild, content 911, lisa kirschner
You've selected a new content management system (CMS) for your Web site and you're ready to start implementing it. One of the things you should really think about at this point is how to make sure all of your pages maintain a consistent style. Given free reign, everyone who sets up new pages and loads content could find a different way to do it--unless you've given them clear guidelines.
Topics: style guide, web, styles, Content Management, flair interactive, UX, CMS, flair, guidelines, content management system, content strategy, user experience
WebProNews is reporting that Toshiba is launching eXCHANGE, a new social networking tool and online directory to be used by its internal sales, customer service, administrative and corporate employees in the U.S.
Topics: employee directory, flair interactive, toshiba, facebook, online collaboration, flair, RSS feed, social networking, internal search, blog, intranet
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