The use of infographics has become an increasingly more popular and powerful way to present data through the various social media channels. They are an excellent way to clearly deliver information with a much wider range of visibility, as they present information in a visual manner as opposed to textual.
Due to this visual nature, they are more likely to catch the eye of visitors on your website since most people actually prefer to process information visually and do so 60,000 times faster than text. In fact, most marketing experts find that images and visual content are viewed more than twice as much as content without images.
Infographics, if you’ve never designed them, can be a little overwhelming at first, but there are some great tools out there to help you create simple, custom graphics. Check out the Hubspot video below to see how you can easily create infographics and incorporate them into your social media strategies for increased visibility and brand recognition:
Are you interested in making infographics part of your content marketing strategy? Contact us to get started today!