No doubt you’ve heard that "content is king," but people often find it hard to understand where to start and how to identify the business benefits. If you’re unsure, just answer this question -- Do you want to be perceived as an authority in your market or industry? If the answer is yes, then you need to master content marketing. And in this article, you’re going to learn how to do it in four easy steps.
You know you need to be doing content marketing, but you are pressed for time, have a strict budget and lack resources.Sound familiar? In this article, Business.com is going to show you some quick and cost-effective growth hacks you can employ to drive real results for your business.
As pressures rise to outperform growth metrics year over year, content marketers will have to become proactive to secure bigger budgets in the future. To do so, marketers must get savvy in two ways. Here, CustomerThink takes a deeper dive into what it's going to take for our industry to continue to thrive.
In this article, SitePoint gives us a template for building a well-oiled content marketing machine (of the set-it-and-forget-it variety). Every business is different, so take what makes the most sense and integrate it into your company. This is a great start, though. Check it out.
If you want to know how to leverage content marketing to position your product in your customer’s mind, you don't want to miss this article from Innovation Excellence.
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