It's not just about having a blog. Over at MarketingLand, Steve Olenski offers 10 ways to create content that will attract visitors to your e-commerce business and drive them to purchase.
Your brand is everything. Well, maybe not everything, but if buyers don’t know who you are, it’s going to be remarkably difficult to earn customers. Here’s the good news: Well-executed multichannel content marketing campaigns can help you effectively build brand awareness and reputation. In this post, Business2Community discusses how to target prospects in the first stage of the buyer’s journey—awareness.
Stories are engaging. People love listening to a well-told tale. Just ask anyone who has ever binged watched a series on Netflix, Hulu, or the History channel. For content marketers, history (ancient and modern) provides an unending supply of stories. Learn how here, with Practical eCommerce.
Learn what Business2Community has to say about the role of video in your overall content marketing strategy.
Content marketing is one of the most popular online marketing strategies these days, in part because of its high potential return on investment (ROI, but just how much should that investment be? Here's what the Huffington Post has to say about it.
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