Objectives are measurable outcomes. They’re what “done” looks like, and they help you achieve your goals. Objective statements start with verbs — increase, decrease, sell. Learn more here, courtesy of Vertical Measures, with our first feature of this week's content marketing roundup.
Content marketing is one of the most powerful tools out of the marketing toolkit. According to the Content Marketing Institute, more than 70% of businesses are creating more content than a year previously. CMI also commented that 77% of overall B2C companies use content marketing as an approach to attract an audience. But would if you are an app or B2C startup? Your best bet to increase the awareness is by using content marketing as well. Here are a few tips, courtesy of Business2Community.
Content marketing is not a quick fix. If you’re just beginning to execute on a content marketing plan or launching a new strategy, you need to be patient and know when to expect certain results. You will probably see an initial spike in traffic and social shares after publishing, but you likely will not see the biggest perks of content marketing occur until long after you’ve hit publish.
With content marketing taking such a center stage role, guaranteeing that you design, develop and implement a successful content marketing campaign is of utmost importance. Take a look at some of the most common mistakes content marketers make, so you can avoid them and improve your chances of achieving your set goals.
At this point, there's no question that content marketing is among the most effective ways to increase the visibility of your brand. Like many business owners, however, you may be hoping that posting a blog here and an article there will suffice. Sadly, it's a bit more complicated than that. Get the details at Business.com.
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