Were you able to catch all the latest inbound marketing news that came out this week? Don't worry if you haven't had time to keep up...we've got you covered! Check out the top five latest inbound updates for this week:
1. The staircase guest blogging strategy (HubSpot) Are you interested in taking advantage of guest blogging in your company's inbound strategy? If so, this article takes you through the eight steps to get you there—and teaches you how to do it successfully.
2. Inbound vs outbound marketing: definitions, differences and winning strategies (CMS Wire)
Not sure about the differences in marketing approaches? This post explains both strategies—inbound and outbound—as well as the differences between each. Read on if you want to learn more about how the two work.
Let's look at a few stats: three times as likely to have better ROI; 62 percent less cost per lead; 54 percent more leads. Intrigued? Check out The Biz Journal's look at how inbound marketing is different, and how YOU can take advantage of its benefits by becoming an effective inbound marketer.
4. Best practices: content marketing for driving quality SEO and inbound customers (MTA Martech Advisor)
Learn more about the link between SEO and content marketing, and how when working together, they unequivocally result in effective inbound marketing that works to improve traffic and, more importantly, when done right, convert visitors.
5. Seven content marketing hacks than can increase your website traffic (Forbes)
Check out how content marketing and inbound are forever intertwined. Using your content to draw people in is the essence of inbound - these hacks help you make sure you're doing it well.
Want help implementing or perfecting your inbound marketing strategy? Flair knows all the tools and tricks of the trade...and we'd love to help you! Reach out today to learn more about how our custom inbound marketing strategies work to get clients the best ROI possible.