If you want to stay in the know on the best ways you can help your brand, check out our list of the top 5 search engine optimization news updates for this week.
1. Google confirms it shortened search results snippets after expanding them last December (Search Engine Land)
Have you been spending extra time crafting longer meta descriptions for Google search results? It may have been time wasted after all—Google recently confirmed they've shortened the snippets they show in search results, after having increased them just last December.
But if you're already thinking of going back to shorten all your longer meta descriptions, Google says don't worry too much about it - many of the snippets they choose to include in search results are dynamic, pulling from your content on your site rather than from your meta descriptions anyway [TAKE AWAY: content is STILL important...do you need help optimizing strategic onpage content? See how Flair can help you!]
2. Five ways to use social for SEO and vice versa (MarketingProfs)
Social media and search engine optimization are clearly two very different things, with different uses, purposes and outcomes for marketing. But there is more overlap than you'd think. This article will take you through five ways you can improve and boost both your search engine and social media outcomes.
3. Four ways to boost SEO in just 5 hours (Search Engine Watch)
As this article points out: search engine optimization isn't going anywhere any time soon. It's an essential aspect of any effective marketing strategy. Point blank: the number one result in a Google search result has a 33% chance of being clicked on. So if you're not in the top results, your chances of getting that click reduces greatly. This article will take you through some ways to boost your brand's search engine optimization, utimately improving your rankings in a matter of hours. So... what are you waiting for?!
4. Branding and SEO: How search engine optimization affects your eLearning brand (eLearning Industry)
Is your company in the eLearning industry? Do you work with clients or customers in this industry? If so, then you'll want to hear this: search engine optimization has the ability (and a good one, at that) to affect the branding of your company. This article shows you how to use SEO-tactics to enhance your eLearning brand.
5. The current state of search engine optimization (Guide to Digital Marketing)
The world of search engine optimization is constantly evolving. According to Moz, Google probably "quietly" changes their search algorithms around 500 to 600 (!) times a year in effort to consistently deliver quality search results. But there's another reason they do this: to stay ahead of the people trying to employ Black Hat tactics to try and game the system. This helpful summary talks about the current state of search engine optimization, including what factors are most important, and some broader, macro perspectives on the industry as a whole. An interesting read!
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