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The world of digital marketing is constantly evolving. As a result, every business owner or marketer must always be up to date with the latest trends if they want to be ahead of the game. And as we move into 2023, you should expect many changes in the digital marketing space.

Digital marketing analytics is a critical aspect that has become increasingly essential in recent years. This digital marketing aspect allows marketers to understand the data and metrics behind their marketing efforts. It also allows marketers to optimize their marketing campaigns and make informed decisions.

This guide is for small business owners and marketers looking to maximize the effectiveness of their digital marketing campaigns in 2023 through analytics.

I always encourage my clients to make analytics a priority in their weekly (or daily) workload. I'll often help clients set up Google Analytics, Hubspot or other analytics tools to ensure that they have access to important data about how their site, content and campaigns are performing.

The problem is, most marketers don't commit to learning analytics basics or making analytics a regular priority in their busy workdays. I've heard over and over again, "I don't understand analytics!" or "Who has time to look at reports all day long?". And here's where it gets interesting...if you're just looking at reports or if you don't understand what you're looking at, then I can guarantee that you won't get ANYTHING out of analytics!

Join the American Marketing Association and ReadyTalk on April 25th for the Webinar "Making it Count: A Guide to Content Marketing Analytics".

Listening to what customers are saying on social media is essential today - but it's not enough. Anyone can use basic tools to track online metrics and topics; however the return is a siloed view of customer feedback with little business value.

Join the American Marketing Association and IBM guest speakers as they bring to you a webcast on April 22nd  - Extracting Real Value from Social Media with Analytics: It's More Than Just Listening.