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No matter how big or small your business might be, you are probably spending a great deal of time and energy thinking about how it is presented to the public.  At some point in their existence, many businesses decide to invest in rebranding campaigns to enhance or reinvent their image, as keeping a brand current is vital to its longevity.  However, before you dive in and make a total overhaul, you should first ask yourself these five questions to decide whether rebranding is even worth your business’ investment of time and money:

Expressing all of the various nuances of your brand consistently across all channels is essential to developing brand awareness.  Before you can do that, though, you need to determine your brand's voice. How will you say the things you need to say? 

Fresh Thinking Starts at Brand ManageCamp. Now in its 12th year, the Brand ManageCamp marketing conference has become THE place to be to generate the FRESH ideas brands need to survive - especially in these turbulent times.