CIO.com asked Lisa Kirschner, Flair's founder and managing director, and other experts for advice, tips and tricks about do-it-yourself SEO audits.
In the article, Lisa and the other experts advise regular search engine optimization audits to ensure that your web site effectively evolves with Google's ever-changing search algorithm.
As the article points out, a thorough site audit is usually best left to the professionals, but you can still perform a high-level audit of your web sites' performance using free online tools, such as Flair's free SEO audit tool.