Fantastic video from my former colleague Jim Lecinski, who is now the Managing Director of U.S. Sales at Google, about the tremendous shift that has occurred in marketing during the last few years:
Fantastic video from my former colleague Jim Lecinski, who is now the Managing Director of U.S. Sales at Google, about the tremendous shift that has occurred in marketing during the last few years:
Topics: Content Management, content development, Online Marketing, flair, content, Interesting and Useful Sites, content strategy, interactive, Miscellaneous, google, jim lecinski, marketers, publishing, Industry Leaders
Check out this post from Copyblogger about some great writing tools for your iPad:
Topics: content development, copyblogger ipad writing apps kirschner lisa, Interesting and Useful Sites, Product Reviews, Miscellaneous
Posted by Lisa Kirschner
Oct 12, 2010 2:06:00 AM
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Topics: Content Management, content development, flair interactive, kirschner, CMS, CMS Tools, content strategy, Miscellaneous, social networking, blog, landing page
Posted by Lisa Kirschner
May 20, 2010 1:21:00 PM
This may offend some people, but I'm taking Johnny's advice and posting this to the Content 911 blog anyway.
Topics: copyblogger, writer, writing, Content Management, content development, flair, Miscellaneous, lisa kirschner, writer's block
Posted by Lisa Kirschner
Apr 28, 2010 9:56:43 AM
Excellent recap of the history between Amazon.com, Apple and traditional publishing houses by Ken Auletta at The New Yorker. This has forever changed my view of Amazon!
Topics: digital publishing, Content Management, content development, amazon, flair, steve jobs, kindle, content strategy, apple, Miscellaneous, ipad, ken auletta, lisa kirschner, ebooks, jeff bezos, Industry Leaders
In a word: yes. But only if the syndicated content you have to offer is valuable, insightful and leaves your subscribers wanting more.
Topics: web, content development, flair interactive, Online Marketing, flair, content, content strategy, syndication
Here's a GREAT article on viral content, and why it matters beyond social media circles:
Topics: web, viral content, Content Management, content development, flair interactive, Online Marketing, seth godin, flair, content strategy, social networking, blog
It's always great to have lots of fresh content on your Web site and you want to be sure you give users as much information as they need, but it's also important not to go overboard. How can you tell when you have just enough content or when it's too much? Here are a few tips to help you decide:
Topics: content development, flair interactive, CMS, flair, content, content strategy, web site, strategy
We live in an era of 'raging' content. Access and availability, and the speed at which we enjoy them, is commonplace. We blog, we tweet, we text--and in those spaces use language and abbreviations that would make Strunk and White roll over in their graves.
Topics: Content Management, content development, flair interactive, Online Marketing, CMS, flair, content strategy, information architecture, usability
Over the years, we've worked with numerous CMS tools--from enterprise-level to open source and homegrown tools. The bells and whistles may differ from product to product, but the challenge of training and managing content contributors remains universal: How to make the process of managing content easier and more compliant, even if users are not 'technically inclined'?
Topics: Content Management, content development, flair interactive, CMS, flair, content management system, content strategy, usability, crownpeak, content authors
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