by Lisa Kirschner
Over the years, I’ve heard a lot of misconceptions and inaccurate statements about CMS tools. In my new ebook, "Choosing a Web Content Management System: CMS Tips, Myths, Mistakes and Best Practices", I share the ten most common myths about content management systems. I'm listing the top five myths below:
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Topics:
Content Management,
Online Marketing,
CMS,
content management system,
CMS Tools,
myths,
Flair Products
It seems that everyone is playing the SEO game these days, and with all the players out there (such as Google, Bing! and Yahoo!), getting swept up in the pay-per-click model can cost big bucks over time. How to make the most of your CMS tool and your budget--and still get great returns from search engine traffic? Start with 'homegrown' tactics before you tackle PPC.
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Topics:
web,
Content Management,
flair interactive,
CMS,
flair,
content management system,
content,
CMS Tools,
interactive marketing,
content strategy,
SEO,
search engine optimization
Over the years, we've worked with numerous CMS tools--from enterprise-level to open source and homegrown tools. The bells and whistles may differ from product to product, but the challenge of training and managing content contributors remains universal: How to make the process of managing content easier and more compliant, even if users are not 'technically inclined'?
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Topics:
Content Management,
content development,
flair interactive,
CMS,
flair,
content management system,
content strategy,
usability,
crownpeak,
content authors
You've selected a new content management system (CMS) for your Web site and you're ready to start implementing it. One of the things you should really think about at this point is how to make sure all of your pages maintain a consistent style. Given free reign, everyone who sets up new pages and loads content could find a different way to do it--unless you've given them clear guidelines.
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Topics:
style guide,
web,
styles,
Content Management,
flair interactive,
UX,
CMS,
flair,
guidelines,
content management system,
content strategy,
user experience