JUMP START Blog and Online Community

It's been a busy week full of lots of interesting news and events, including the turn of a new year. See what you might have missed while out, when it comes to content marketing for the week ending January 1, 2017. Check out a few of this week's top stories chosen for the business savvy by Flair Interactive Services.

5 Commitments Effective Content Marketers Should Make in 2017
Here are some key new year's resolutions that content marketers should make if they want to increase the value and effectiveness of their content. The number one point being: To create content with purpose and meaning that people can find a connection with. And of course, to promote that content so as to create a wider awareness for your brand.

Topics: Content Management, content, marketing, social media

Find out what you've missed in the world of content marketing for the week ending September 23, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.

Should I Create Soft or Hard Goals for My Content Marketing? 

Objectives are measurable outcomes. They’re what “done” looks like, and they help you achieve your goals. Objective statements start with verbs — increase, decrease, sell. Learn more here, courtesy of Vertical Measures, with our first feature of this week's content marketing roundup. 

Topics: Content Management, content, marketing, social media

Find out what you've missed in the world of content marketing for the week ending September 16, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.

7 Ways to Create More Interesting Content for Your Blog

Creating engaging, interesting content is a top priority for marketers, yet only 30 percent say they are effective at it. One of the most reader-friendly, popular types of content is blog posts, but they need to be worth your readers' time and attention. Check out these great tips offered by Business 2 Community. 

Topics: Content Management, content, marketing, social media

Find out what you've missed in the world of content marketing for the week ending September 9, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.

The Dark Side of Content Marketing

Companies like American Express, GE, and Hubspot brilliantly use helpful and fascinating content to reach their target audience and generate amazing outcomes. But you need to be practical. You have to know what you are getting yourself into.

Topics: Content Management, content, marketing, social media

Find out what you've missed in the world of content marketing for the week ending August 26, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.

Evolving: Content Marketing, Google, and Client Attraction

Google now looks for factors like bounce rates and the time spent on a page and site to see if your content is actually being read. Google is all about relevancy, and providing the best answers to consumers questions. Because of this, companies have to make sure that they make engaging, shareable content. Find out what that means for businesses here, courtesy of the Huffington Post. 

Topics: Content Management, content, marketing, social media

Find out what you've missed in the world of content marketing for the week ending August 19, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.

11 Content Marketing Myths You Need to Stop Believing 

Content marketing is an essential technique for marketers these days. Thanks to content marketing, companies have been able to raise brand awareness, increase leads, and elevate their status as an industry leader. Despite these benefits and acceptance, there are still misconceptions about content marketing that need to be debunked immediately.

Topics: Content Management, content, marketing, social media

Find out what you've missed in the world of content marketing for the week ending August 5, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.

Top Content Marketing Trends Dominating 2016

As more companies enter the fold of content marketing, competing for a slice of that ROI pie, and experienced companies push forward to find new ways to connect with their audiences, content marketing trends emerge and evolve—and 2016 has been no exception to that rule.

Topics: Content Management, content, marketing, social media

Find out what you've missed in the world of content marketing for the week ending July 29, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.

How to Master Content Marketing for Your eCommerce Business

It's not just about having a blog. Over at MarketingLand, Steve Olenski offers 10 ways to create content that will attract visitors to your e-commerce business and drive them to purchase.

Topics: Content Management, content, marketing, social media

Find out what you've missed in the world of content marketing for the week ending July 17, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.

The Essentials of "True" Content Marketing

True content marketing means a wholesale commitment to systematic editorial planning, publication and distribution of content to achieve business outcomes (i.e. sales, fundraising), a commitment that requires structural, cultural, and systematic changes in order to achieve content marketing's full potential. Learn more here, courtesy of EContent. 

Topics: Content Management, content, marketing, social media

Find out what you've missed in the world of content marketing for the week ending July 8, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.

Journalism and Content Marketing Need Eachother 

Today, even as both fields are more fused than ever, a disconnect remains between those creating great content and those who are masters at getting people to read content. Here's what Cameron Conaway and the Huffington Post have to say about it. 

Topics: Content Management, content, marketing, social media