JUMP START Blog and Online Community

Have you been to Hubspot's annual INBOUND conference yet? If not, you're missing out on a lot of insightful and informative sessions and advice from industry pros about all things inbound, so ask me about registering for INBOUND 2016.

One of my favorite gems from INBOUND is Beth Dunn's BOLD "Fix Your Writing" talk. It's actually a few years old, but I refer to it over and over again to remind myself about the most important advice we can follow as online marketers: write every day, even if it's crap. Even the best and most influential writers turn out mediocre writing on some days and that's okay. The most important thing is that they write EVERY DAY. You can always refine it after you get the words down on paper or on your screen.

Stay in the know about content marketing with these handy infographics that have gone viral this month.
 

The term “marketing automation” is well on its way to becoming a marketing industry buzzword, and rightfully so.  At this point, if you are an entrepreneur or business owner of any kind, you’ve surely heard the phrase used a time or two. So, by now, you must be wondering what all the fuss is about.

For two innovation-packed days in New York City, renowned speakers including bestselling author, Seth Godin; Marketo CEO, Phil Fernandez; Moz co-founder, Rand Fishkin; and SEER Interactive founder, Wil Reynolds take the stage at the only industry conference addressing the shift to blend content, SEO, and social into web presence management. 

Join the American Marketing Association and ReadyTalk on April 25th for the Webinar "Making it Count: A Guide to Content Marketing Analytics".

Content Marketing World is the largest gathering of content marketing professionals in the world. The dates have been announced for 2014 and the event is scheduled for September 8 - 11, 2014 in Cleveland, Ohio.  In 2013, over 1,700 marketers from 46 countries joined the event and even more are expected to attend in 2014! 

The American Marketing Association will be presenting a webinar on March 19, 2004 highlighting Content Marketing. 

In today's business world, it's still far too common that companies launch a blog or write one white paper before running out of steam and going dark. They never see results -- not for lack of trying, but likely for lack of planning, infrastructure, and process.