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Find out what you've missed in the world of content marketing for the week ending July 17, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.

The Essentials of "True" Content Marketing

True content marketing means a wholesale commitment to systematic editorial planning, publication and distribution of content to achieve business outcomes (i.e. sales, fundraising), a commitment that requires structural, cultural, and systematic changes in order to achieve content marketing's full potential. Learn more here, courtesy of EContent. 

Topics: Content Management, content, marketing, social media

Find out what you've missed in the world of content marketing for the week ending July 8, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.

Journalism and Content Marketing Need Eachother 

Today, even as both fields are more fused than ever, a disconnect remains between those creating great content and those who are masters at getting people to read content. Here's what Cameron Conaway and the Huffington Post have to say about it. 

Topics: Content Management, content, marketing, social media

Find out what you've missed in the world of content marketing for the week ending July 1, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.

Calypso: The Desktop App for WordPress

Were you even aware that there is a desktop app that has been designed to make the management of your WordPress sites easier? Here, SitePoint tells you a bit about the app and how it's used. If you're a WP user, this is the must-read of the week. 

Topics: Content Management, content, marketing, social media

Find out what you've missed in the world of social media marketing for the week ending June 17, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.

Why Aren't B2B Marketers Listening in on Social Media? 

Social listening is an essential part of any B2C brands' social media approach. But the same can't be said for many B2B brands. Why is that? Learn more here, courtesy of CMS Wire. 

Topics: Content Management, content, marketing, social media

Find out what you've missed in the world of content marketing for the week ending June 10, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.

4 Simple Steps to Transform How You Do Content Marketing

No doubt you’ve heard that "content is king," but people often find it hard to understand where to start and how to identify the business benefits. If you’re unsure, just answer this question -- Do you want to be perceived as an authority in your market or industry? If the answer is yes, then you need to master content marketing. And in this article, you’re going to learn how to do it in four easy steps.

Topics: Content Management, content, marketing, social media

Find out what you've missed in the world of content marketing for the week ending June 3, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.

Communicating Your Content Marketing Wins to the C-Suite

As marketers, we’re used to getting customers to do what we want through content. We also understand the metrics by which we can measure that content’s success. This makes it easy for us to identify when our content campaigns have paid off, even when they haven’t resulted in direct, monetary ROI. Communicating those successes to the guys up top isn’t always so straightforward.

Topics: Content Management, content, marketing, social media

Find out what you've missed in the world of social media marketing for the week ending May 27, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.

5 Musts Before Launching Your Social Media Marketing Campaign

Many new entrepreneurs and marketers jump into their marketing campaigns without thinking—and end up wrecking it all before they ever have a chance to get off the ground. Before you start posting anything on social media, make sure you take care of these five pre-requisites:

Topics: Content Management, content, marketing, social media

Find out what you've missed in the world of content marketing for the week ending May 20, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.

7 Content Marketing Predictions for the Rest of 2016

We’re closing in on halfway through the year already, so as marketers, it’s time to stop, check our progress, and reevaluate where we’re headed for the rest of the year. Check out what Jason DeMers and Forbes have to say about it. 

Topics: Content Management, content, marketing, social media

Find out what you've missed in the world of business blogging for the week ending May 13, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.

How to Avoid Business Blog Success Barriers

So, you’ve decided to start a business blog. You have made a fantastic decision that you won’t regret. Sure, deadlines can be a challenge, but it will all be worth it in the end. This is a great way to establish authority and trust among your target audience. Here are a few things to consider to help your blogging strategy remain successful.

Topics: Content Management, content, marketing, social media

Find out what you've missed in the world of WordPress for the week ending April 15, 2016. These are a few of this week's top stories, hand-picked by the team at Flair Interactive Services.

WordPress Pushes Free Default SSL for Hosted Sites

The internet has just become a bit safer for websites hosted by WordPress. Here's what you need to know about this huge security boon for business and personal WordPress users.

Topics: Content Management, content, marketing, social media