JUMP START Blog and Online Community

    Typical Projects Handled by Flair Interactive

    Posted by Lisa Kirschner

    May 19, 2011 6:10:00 AM

    Flair Interactive is a web agency specializing in content management, but we often receive questions about exactly what we do for our clients.

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    Topics: web, Content Management, content development, Online Marketing, kirschner, CMS, flair, design, development, content, content strategy, interactive, Miscellaneous, information architecture, usability, social networking, services, E-commerce

    Easy Email Marketing with AWeber

    Posted by Lisa Kirschner

    May 15, 2011 5:46:00 AM

    If you own or manage a small business and you need an email marketing tool, check out AWeber. It's inexpensive and easy to use, as described by the folks in this video from AWeber's YouTube channel:

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    Topics: Online Marketing, email, kirschner, flair, vertical response, content, Interesting and Useful Sites, marketing, Product Reviews, interactive, Miscellaneous, constant contact, emaillabs, aweber

    Google's Take on Marketers as Publishers

    Posted by Lisa Kirschner

    May 10, 2011 5:23:00 AM

    Fantastic video from my former colleague Jim Lecinski, who is now the Managing Director of U.S. Sales at Google, about the tremendous shift that has occurred in marketing during the last few years:

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    Topics: Content Management, content development, Online Marketing, flair, content, Interesting and Useful Sites, content strategy, interactive, Miscellaneous, google, jim lecinski, marketers, publishing, Industry Leaders

    Taxonomy Boot Camp

    Posted by Stephanie Bach

    Nov 18, 2009 8:01:40 AM

    Still Time to Register for Taxonomy Boot Camp 2009!

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    Topics: meta data, taxonomy, Content Management, flair interactive, Online Marketing, flair, content, Interesting and Useful Sites, CMS Tools, content strategy, Miscellaneous, web site

    Can RSS Syndication Really Increase Exposure?

    Posted by Stephanie Bach

    Oct 29, 2009 4:22:00 AM

    In a word: yes. But only if the syndicated content you have to offer is valuable, insightful and leaves your subscribers wanting more.

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    Topics: web, content development, flair interactive, Online Marketing, flair, content, content strategy, syndication

    How Much is Too Much Content?

    Posted by Barb Conway

    Oct 12, 2009 4:32:00 AM

    It's always great to have lots of fresh content on your Web site and you want to be sure you give users as much information as they need, but it's also important not to go overboard.  How can you tell when you have just enough content or when it's too much?  Here are a few tips to help you decide:

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    Topics: content development, flair interactive, CMS, flair, content, content strategy, web site, strategy

    Optimizing Your CMS for Search Engines--on a Dime

    Posted by Stephanie Bach

    Sep 11, 2009 9:46:00 AM

    It seems that everyone is playing the SEO game these days, and with all the players out there (such as Google, Bing! and Yahoo!), getting swept up in the pay-per-click model can cost big bucks over time. How to make the most of your CMS tool and your budget--and still get great returns from search engine traffic? Start with 'homegrown' tactics before you tackle PPC.

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    Topics: web, Content Management, flair interactive, CMS, flair, content management system, content, CMS Tools, interactive marketing, content strategy, SEO, search engine optimization

    Don't Miss Copywriting 101

    Posted by Lisa Kirschner

    Aug 12, 2009 7:46:00 AM

    Copyblogger has just released a post entitled "Copywriting 101: An Introduction to Copywriting". It's a hands-on, practical list of things that you should do when writing copy (content) for online media.

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    Topics: lyris, lyris hq, web, copyblogger, writing, Content Management, content development, flair interactive, clicktracks, CMS, flair, content, copywriting, lisa kirschner, WCM

    Sunny Days ahead for Day Software with CQ 5 CMS

    Posted by Lisa Kirschner

    Aug 10, 2009 3:02:00 AM

    Day Software has released better-than-expected earnings for the first half of '09, following a lackluster end to 2008:

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    Topics: web, Content Management, flair interactive, CMS, flair, content, Product Reviews, day software, day communique, cq 5, lisa kirschner, WCM, CMS Watch

    What You Can Learn about Content by Riding a Unicycle

    Posted by Lisa Kirschner

    Aug 6, 2009 6:43:00 AM

    Seth Godin has written a great post on learning to ride a unicycle:

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    Topics: Content Management, content development, flair interactive, seth godin, CMS, flair, content, interactive marketing, lisa kirschner

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    The JUMP START blog and JUMP START products are brought to you by Flair Interactive Services Inc. Learn more about Flair.

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