JUMP START Blog and Online Community

I've been managing my time remotely, first as a freelancer and now as a employee, for more than 14 years. There are a few things I've learned along the way.

So nay-sayers who think productivity suffers when you're not in a typical office environment? Step aside...

Because there are several tips the pros can teach you to ensure you're just as (dare I say even more?) results-driven and productivity-focused, even in a home office.

But first - here are a few stats for you...

We are experiencing an unprecedented time right now. Everything we've known to be true has been turned upside down. 

We're trying to navigate a space and span of time in business (and life in general) that none of us have ever witnessed before. And, it's something we'll likely never face again in our lifetimes.

It's a time that was unfathomable just a few months ago. A time of social distancing, stay-at-home orders, work-from-home mandates, marketing budget freezes, eLearning for our children, Zoom fatigue, market uncertainty and so much more that's shocking our lives and world right now.

While we're certain to see a new type of normalcy post-pandemic, the question we're wrestling with here at Flair right now is what type of lasting impact COVID-19 will leave on the world of e-commerce.

In April 2020, e-commerce retailers reported a whopping 68% increase in year-over-year sales, and the categories that surged are a close reflection of the general consumer mindset:

• Grocery sales increased By 110%
• Electronics saw a 58% increase

So our questions are this: will these consumer trends continue or will new buying patterns emerge? What should e-commerce companies be doing, right now, to make sure they can make it through these turbulent times and survive one we're on the other side? 

Of this, we're certain: both in the current market conditions, and going forward into an uncertain future, the brands that survive will be the ones that are willing to change tactics, update strategies and even alter the fundamentals of their business. In short, they're the ones who will be agile and able to adapt.

Let's look at five ways that e-commerce can adapt to changing conditions to not just survive, but thrive.

By now we hope you know about our upcoming summit...it's designed for businesses, JUST LIKE YOURS, looking for help surviving and thriving in spite of COVID-19.

The Digital Marketing Growth Strategies summit is just around the corner, on Wednesday, June 17th. This one-day summit will be jam-packed with practical tips, suggestions and best practices about marketing, sales, working from home and more.

And just in case you haven’t heard about it yet, check out the speaker lineup that we have for you at the summit....

COVID-19 has changed the business and marketing landscape in unprecedented ways during recent months. Things are changing fast, and they'll continue to do so for the foreseeable future and beyond.

If there’s one thing we know in our business, it’s that agility survives.

When COVID-19 hit, we at Flair knew we needed to pivot our own digital marketing strategies and the ones we manage for our existing clients as quickly as possible.

But we also want to help our clients and other businesses who are facing budget cuts, market uncertainty and limited resources during this challenging time. So we started looking at how we can help. 

Enter the first ever Flair Interactive digital marketing summit: 

Do you have practical, actionable tips about how digital marketers at midsized companies can help adjust and pivot their marketing plans and tactics due to COVID-19?

If so, you're invited to apply as a speaker for our upcoming online summit that's taking place on June 3-4, 2020.

We're seeking experts about the following topics who can share brief presentations or participate in Q&A sessions about the following in response to COVID-19:

Millions of businesses are struggling as a result of COVID-19. We look around and we see a lot of things right now...fear, stress, pain, uncertainty. 

But we’re also seeing something else: Help. And hope. 

Most recently, we see Facebook stepping in to assist small businesses as they try to survive this unprecedented time. How can they do that? By giving away $100 million dollars in cash grants!  

This post is part of our COVID-19 blog series, which includes practical tips about how your business can survive and thrive through the coronavirus pandemic.

Many of our clients find it difficult to generate and nurture leads even during stable, relatively predictable economic times. Couple this struggle with the newly turbulent days of COVID-19, and we know it’s hard to focus on the seemingly abstract concept of why, now more than ever, you need to focus on generating leads.

This post is part of our COVID-19 blog series, which includes practical tips about how your business can survive and thrive through the coronavirus pandemic.

We're hearing from a lot of clients who are struggling to get things done and trying to ensure their team is working as efficiently as possible in this new coronavirus reality.

This post is part of our COVID-19 blog series, which includes practical tips about how your business can survive and thrive through the coronavirus pandemic.

It seems the only thing certain right now is that nothing is certain. In this new, precarious world we're all attempting to navigate, the one thing we can all count on as being true is:

we’re all just trying to get to the other side as
unscathed as possible.

We know it’s your biggest concern and your top priority. It’s ours, too.