Implementing a mobile marketing plan into your current marketing strategy really isn’t all that difficult and it’s actually less expensive than you think. It can’t be stressed enough that mobile marketing is about consistency and commitment. You have to think about what you want to offer your customers, how you want them to react to the offer and what you will do to see it through.
Business is about building relationships and mobile marketing is no different. In order to be successful in offering your customers what they want, you have to first know what they want.
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Topics:
Content Management,
flair interactive,
Online Marketing,
development,
marketing,
MMA,
content strategy,
iphone,
Miscellaneous,
social networking,
mobile marketing association,
ipad,
lisa kirschner,
android,
mobile
Are you a small business owner or web manager? If so, how is your business doing?
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Topics:
promote,
videos,
Content Management,
content development,
flair interactive,
Online Marketing,
viral,
development,
marketing,
business,
online,
content strategy,
Miscellaneous,
social networking,
lisa kirschner,
youtube
Search engine optimization (SEO) should be an integral part of every business owner's or web manager's marketing arsenal. You can significantly boost your traffic, conversions and sales by following the right SEO methods and techniques, which I've described below.
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Topics:
spiders,
meta data,
relevance,
search engine,
Content Management,
content development,
flair interactive,
sef url,
Online Marketing,
development,
content strategy,
SEO,
Miscellaneous,
social networking,
site map,
optimization,
lisa kirschner
Finding work/life balance in today’s busy and highly competitive world could never be described as easy. For most perfectionists, however, it is downright impossible. I see this play out every day when I'm working with busy web and marketing managers who have huge To Do lists and virtually no personal lives.
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Topics:
web,
Content Management,
content development,
flair interactive,
Online Marketing,
perfectionism,
pareto,
development,
marketing,
content strategy,
Miscellaneous,
lisa kirschner,
principle
As 2011 comes to a close, we at Flair are getting slammed with frantic calls from potential clients who want to know why they've seen a decrease in traffic to their site during the last few months. While Google's Panda update (a change to their algorithm earlier this year) may not be the cause of all traffic changes, it's certainly had a huge impact on many sites and businesses this year.
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Topics:
ranking,
Content Management,
content development,
Online Marketing,
kirschner,
lisa,
flair,
panda,
development,
Interesting and Useful Sites,
content strategy,
interactive,
SEO,
Miscellaneous,
google,
serp,
search engine optimization
Before you begin adding customization tools to SharePoint to create a solution for your business, you must understand your company’s business problem. In this article, I cover a few important areas you need to address before you look at technology...
via www.cmswire.com
Hear, hear! I couldn't have said it better myself!
In this CMS Wire article, author Jennifer Mason is really just providing a gentle reminder that "You have to know where you're going in order to figure out how you're going to get there" or "Don't put the cart before the horse."
This is a problem that I see businesses struggling with all the time. I've had dozens and dozens of conversations with clients who really want to select a technology language or tool before they've really determined what they're trying to do.
Study this article carefully if you're planning to customize SharePoint or any CMS. You'll save yourself lots of time and frustration, and your end result will be better because you've taken the time to think through your business goals carefully.
Lisa Kirschner
Managing Director, Flair Interactive Services Inc.
Managing Editor, Content 911 Blog
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Topics:
Content Management,
CMS,
flair,
CMS Wire,
development,
Interesting and Useful Sites,
CMS Tools,
content strategy,
jennifer mason,
interactive,
Miscellaneous,
strategy,
sharepoint,
customize
Flair Interactive is a web agency specializing in content management, but we often receive questions about exactly what we do for our clients.
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Topics:
web,
Content Management,
content development,
Online Marketing,
kirschner,
CMS,
flair,
design,
development,
content,
content strategy,
interactive,
Miscellaneous,
information architecture,
usability,
social networking,
services,
E-commerce
Want to know how to install a template for your Joomla 1.5 web site? In this video, I'll show you how to do it in 10 minutes or less.
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Topics:
Content Management,
template,
kirschner,
flair,
development,
joomla 1.6,
CMS Tools,
drupal,
interactive,
Miscellaneous,
joomla 1.5,
wordpress
The February issue of the Joomla! Community Magazine is available now at the Joomla! site:
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Topics:
Content Management,
flair interactive,
Online Marketing,
CMS,
development,
Interesting and Useful Sites,
CMS Tools,
joomla,
Miscellaneous,
joomla community,
lisa kirschner,
website
