JUMP START Blog and Online Community

Throw Back Thursday: The Power of a Nine-Word Email

Jan 21, 2016 3:24:00 PM

Around this same time last year, our Founder and Managing Director, Lisa Kirschner, wrote about email brevity and how keeping your messages short and sweet will benefit your business in the long run. As you surely know, today's digital environment is evolving on what seems to be a minute-by-minute basis. So, it's worth asking if email brevity is still the way to go. Are email recipients looking for more "meat" in your messages now that our calendars have rolled over into a new year? The answer is "that depends".

Topics: email marketing, Nine Word Email

"Word of Mouth in a Digital World

Posted by Marissa Kasarov

Jan 4, 2016 6:00:00 AM

While the delivery may change with time and technology, there will never be a suitable replacement for "word of mouth". Nothing will ever help your business grow the way that personal recommendations can. The same is true for negative feedback, as well. One poor mention of your business can have a significant impact on your bottom line.

Topics: email marketing, social media, Online Reputation Management

What is Marketing Automation? (Part One: A Brief Introduction)

Posted by Marissa Kasarov

Aug 23, 2015 8:00:00 AM

The term “marketing automation” is well on its way to becoming a marketing industry buzzword, and rightfully so. At this point, if you are an entrepreneur or business owner of any kind, you’ve surely heard the phrase used a time or two. So, by now, you must be wondering what all the fuss is about.

Topics: email marketing, web content, Content Marketing, Inbound Marketing

The Power of a Nine-Word Email

Posted by Lisa Kirschner

Jan 6, 2015 12:54:00 PM

Email_Marketing_EBook1 Do you feel like you're spending an insane amount of time creating and distributing emails, but you're not seeing a good return on your investment?

Do you carefully craft a newsletter or spend hours thinking up the best prose for insightful email topics, only to find that you don't hear anything in return except the sound of crickets chirping and your money going down the drain?

Now's the time where you need to take a deep breath and realize that you may just be putting TOO much into your emails. Now, we're not saying that you shouldn't care about them at all and shouldn't put effort into them...but keep in mind that today's workers are completely overwhelmed and bombarded with the amount of emails in their inbox.

Topics: email marketing

Register for the AMA's Email Deliverability Webcast

Posted by Julie Lyons

Sep 11, 2014 11:00:00 AM

Think you know everything about email deliverability? You may be surprised at what you don’t know!

Deliverability is constantly changing and what you learned yesterday may not be enough to reach your customers today. Join the American Marketing Association on September 23rd at 12:00 PM for their webcast to learn more.

Topics: email, email marketing, American Marketing Association