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Facebook is in the process of rolling out new design changes for business pages.  So, the question on every marketer’s mind - what’s going to change? Let’s take a look at some of these layout changes that you and your business can prepare for and make sure that you’re ready for Facebook’s new age:

Okay, the days of pulling the wool over the eyes of the consumer are over. There’s not a soul alive today who believes that social media is about anything other than marketing. Sharing with friends is secondary, and our society has come to accept it… embrace it, even. Marketers and business owners who pretend otherwise are terribly behind the times. 

Facebook recently announced the expansion of its advertising tool Lookalike Audiences. The new capabilities will allow advertisers to target new users based on people who visit their websites, use their mobile apps, or are connected to their Facebook Pages. Until now, advertisers could only create “lookalikes” based on existing information like email addresses, phone numbers, and user IDs.

Facebook is rolling out a more streamlined look for Pages, its platform for businesses.

The update will make it easier for Page visitors to find the information they want and help Page admins find the tools they use most.