JUMP START Blog and Online Community

    Facebook Tests Buy Button for Users to Buy Products

    Posted by Julie Lyons

    Aug 11, 2014 9:00:00 AM

    Facebook announced the testing of a new feature to help businesses drive sales, through Facebook, in their News Feed and on Pages.

    With this feature, people on desktop or mobile can click the “Buy” call-to-action button on ads and Page posts to purchase a product directly from a business, without leaving Facebook. Rather than having to click through to a merchant’s website, users can enter credit card info directly into Facebook or use a card on file to complete the checkout flow in-line.

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    Topics: facebook, social medai

    New Features and a Cleaner Look for Facebook Pages Manager App

    Posted by Julie Lyons

    Jul 16, 2014 9:00:00 AM

      Facebook recently announced the launch of a new version of Facebook Pages Manager - for iOS and Android - designed to make it easier for people to manage their Pages on the go.
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    Topics: facebook, Online Marketing

    New Ways for Marketers to Build Their Brands on Facebook

    Posted by Julie Lyons

    Jun 12, 2014 11:00:00 AM

    Facebook announced recently that they will begin rolling out expanded video capabilities and reach and frequency buying capabilities in the coming weeks.
    According to Facebook's Business Blog, as Facebook continue to allow for interactive and targeted storytelling in ways more traditional forms of marketing can’t, they wants to ensure that marketers interested in awareness, affinity and brand lift have even better tools to build creative brand experiences for people on Facebook. 
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    Topics: flair interactive, facebook, Online Marketing, social media

    A New Look for Facebook Ads

    Posted by Julie Lyons

    Apr 30, 2014 9:00:00 AM

     

    Facebook recently announced a new design for ads in the coming months. This updated look will make right-hand column ads more visually consistent with the ads that appear in the News Feed. The ads will use the same proportions as desktop News Feed ads, they will be larger in size, and there will be fewer of them.

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    Topics: facebook, Online Marketing, social media

    Social Media: What to Post?

    Posted by Julie Lyons

    Apr 22, 2014 11:00:00 AM

    Creating content on a regular basis can be a real struggle for almost everyone. At times, it can even be very frustrating when you can’t think of anything clever or engaging to post on your businesses social media sites.

    Flair Interactive Services has created a list of content ideas to help inspire you on future social media posts.

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    Topics: facebook, Online Marketing, twitter, linkedin, social media

    Facebook Adds New Capabilities To Lookalike Audiences

    Posted by Julie Lyons

    Apr 2, 2014 2:30:00 PM

    Facebook recently announced the expansion of its advertising tool Lookalike Audiences. The new capabilities will allow advertisers to target new users based on people who visit their websites, use their mobile apps, or are connected to their Facebook Pages. Until now, advertisers could only create “lookalikes” based on existing information like email addresses, phone numbers, and user IDs.

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    Topics: facebook, Facebook Pages

    World's Largest Webinar, April 23rd: The Secrets Behind Social Media Today

    Posted by Julie Lyons

    Mar 26, 2014 4:05:58 PM

    In 2011 HubSpot broke the Guinness World record for World's Largest Webinar with 12,000 attendees, and they are back to break it again!

    Join Hubspot on April 23rd for the opportunity to watch the top social media experts from Facebook, Twitter, and LinkedIn as they discuss secrets behind social media today and answer your questions live. As a bonus, hear them discuss how to use all three networks simultaneously in your online campaigns to achieve the best results possible.

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    Topics: facebook, twitter, linkedin, social media, Hubspot

    Facebook Pages Are Getting a Redesign

    Posted by Julie Lyons

    Mar 13, 2014 10:30:00 AM

     

    Facebook is rolling out a more streamlined look for Pages, its platform for businesses.

    The update will make it easier for Page visitors to find the information they want and help Page admins find the tools they use most.

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    Topics: facebook, social media, Facebook Pages

    Mobile: The New Face of Marketing

    Posted by Lisa Kirschner

    Jan 17, 2012 5:00:48 AM

    According to Morgan Stanley, mobile marketing is the fastest growing industry in the history of the internet.

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    Topics: facebook, Online Marketing, email, flair, twitter, marketing, content strategy, social, interactive, Miscellaneous, social networking, mobile marketing, sharing, campaigns, lisa kirschner, mobile

    Technology, Video Games and the User Experience of the Future

    Posted by Lisa Kirschner

    Apr 23, 2010 10:46:29 AM

    Check out this brilliant presentation by Jesse Schell, the founder of Schell Games, the former creative director of the Disney Imagineering
    Virtual Reality Studio, and a faculty member of the Entertainment Technology Center at Carnegie Mellon University:

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    Topics: flair interactive, facebook, Online Marketing, Interesting and Useful Sites, content strategy, Miscellaneous, video games, social networking, user experience, lisa kirschner, web 2.0, jesse schell, E-commerce, Industry Leaders

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