Posted by Lisa Kirschner
Oct 12, 2010 2:06:00 AM
Need a web site, blog, landing page or social marketing presence?
Flair's team can help you create high-quality online marketing properties that support your overall brand and business goals—without breaking your budget. You'll be surprised at how easy and inexpensive it can be to get up and running in no time. Find out about our packages for small to mid-sized businesses now.
Topics: Content Management, content development, flair interactive, kirschner, CMS, CMS Tools, content strategy, Miscellaneous, social networking, blog, landing page
As Adobe recently announced, it has acquired Swiss-based Day Software and will be moving into the crowded content management, digital asset management and social collaboration space. The $240-million-dollar deal is not surprising, considering that many Adobe users also need a CMS, a DAM and social collaboration tools.
Topics: Content Management, communique, DAM, flair interactive, enterprise content, day, kirschner, CMS, Adobe, CMS Tools, Product Reviews, cq5, Miscellaneous, social collaboration, digital asset management
Posted by Lisa Kirschner
May 7, 2010 11:34:53 AM
Learn how user research--including surveys, focus groups, interviews,
online user testing or formal lab testing--can give you priceless
insight into your users' needs and preferences.
Topics: user research, Content Management, flair interactive, focus groups, flair, interviews, online user testing, content strategy, usability, surveys, formal lab testing, lisa kirschner
Posted by Lisa Kirschner
Apr 23, 2010 10:46:29 AM
Check out this brilliant presentation by Jesse Schell, the founder of Schell Games, the former creative director of the Disney Imagineering
Virtual Reality Studio, and a faculty member of the Entertainment Technology Center at Carnegie Mellon University:
Topics: flair interactive, facebook, Online Marketing, Interesting and Useful Sites, content strategy, Miscellaneous, video games, social networking, user experience, lisa kirschner, web 2.0, jesse schell, E-commerce, Industry Leaders
Posted by Lisa Kirschner
Dec 18, 2009 6:32:48 AM
I'm very happy to announce our new web hosting, Do-It-Yourself, and custom design and development packages geared at small to mid-sized businesses (SMBs). You can learn all about our small business solutions at:
Topics: flair interactive, DIY, flair, web design, do-it-yourself, SMB, CMS Tools, small business, Miscellaneous, web site, web development, hosting, custom design, E-commerce
Still Time to Register for Taxonomy Boot Camp 2009!
Topics: meta data, taxonomy, Content Management, flair interactive, Online Marketing, flair, content, Interesting and Useful Sites, CMS Tools, content strategy, Miscellaneous, web site
Posted by Lisa Kirschner
Nov 5, 2009 6:22:00 AM
There is no best web content management system. But there is probably a good Web CMS for what you’re trying to do. With that, we kicked-off a heated debate on Inconvenient truths and unsolved WCM industry challenges at the J.Boye 2009 conference in chilly Aarhus, DK.
via www.cmswire.com
Great summary of notes from CMS Wire for the "Inconvenient truths and unsolved WCM industry challenges" session from the J. Boye 2009 conference. I love the fact that user experience improvements are noted as a must-have requirement for the web content management (WCM) industry, particularly open source tools.
I'm also glad to see the recognition that matrices and Excel charts should not be used to compare and analyze WCM tools during the selection process. See our blog post about this topic, "Why You Don't Need a Detailed CMS Comparison Chart."
What are your thoughts on what's working and what's not in WCM today?
Lisa Kirschner
Founder and Managing Director, Flair Interactive Services Inc.
Managing Editor, Content 911 Blog
Topics: Content Management, flair interactive, web content management, flair, CMS Tools, lisa kirschner, WCM
In a word: yes. But only if the syndicated content you have to offer is valuable, insightful and leaves your subscribers wanting more.
Topics: web, content development, flair interactive, Online Marketing, flair, content, content strategy, syndication
Here's a GREAT article on viral content, and why it matters beyond social media circles:
Topics: web, viral content, Content Management, content development, flair interactive, Online Marketing, seth godin, flair, content strategy, social networking, blog
It's always great to have lots of fresh content on your Web site and you want to be sure you give users as much information as they need, but it's also important not to go overboard. How can you tell when you have just enough content or when it's too much? Here are a few tips to help you decide:
Topics: content development, flair interactive, CMS, flair, content, content strategy, web site, strategy
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