JUMP START Blog and Online Community

    Web Content Management: Inconvenient Truths and Industry Challenges

    Posted by Lisa Kirschner

    Nov 5, 2009 6:22:00 AM

    There is no best web content management system. But there is probably a good Web CMS for what you’re trying to do. With that, we kicked-off a heated debate on Inconvenient truths and unsolved WCM industry challenges at the J.Boye 2009 conference in chilly Aarhus, DK.

    via www.cmswire.com

    Great summary of notes from CMS Wire for the "Inconvenient truths and unsolved WCM industry challenges" session from the J. Boye 2009 conference. I love the fact that user experience improvements are noted as a must-have requirement for the web content management (WCM) industry, particularly open source tools.

    I'm also glad to see the recognition that matrices and Excel charts should not be used to compare and analyze WCM tools during the selection process. See our blog post about this topic, "Why You Don't Need a Detailed CMS Comparison Chart."

    What are your thoughts on what's working and what's not in WCM today?

    Lisa Kirschner
    Founder and Managing Director, Flair Interactive Services Inc.
    Managing Editor, Content 911 Blog

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    Topics: Content Management, flair interactive, web content management, flair, CMS Tools, lisa kirschner, WCM

    Can RSS Syndication Really Increase Exposure?

    Posted by Stephanie Bach

    Oct 29, 2009 4:22:00 AM

    In a word: yes. But only if the syndicated content you have to offer is valuable, insightful and leaves your subscribers wanting more.

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    Topics: web, content development, flair interactive, Online Marketing, flair, content, content strategy, syndication

    Viral Content is King!

    Posted by Stephanie Bach

    Oct 27, 2009 5:07:00 AM

    Here's a GREAT article on viral content, and why it matters beyond social media circles:

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    Topics: web, viral content, Content Management, content development, flair interactive, Online Marketing, seth godin, flair, content strategy, social networking, blog

    How Much is Too Much Content?

    Posted by Barb Conway

    Oct 12, 2009 4:32:00 AM

    It's always great to have lots of fresh content on your Web site and you want to be sure you give users as much information as they need, but it's also important not to go overboard.  How can you tell when you have just enough content or when it's too much?  Here are a few tips to help you decide:

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    Topics: content development, flair interactive, CMS, flair, content, content strategy, web site, strategy

    Making It Personal

    Posted by Barb Conway

    Oct 6, 2009 11:09:08 AM

    Personalizing content on your Web site is a great way to provide real added value to your users. And the more personally relevant that content is, based on a combination of a specific user's actions or personal information stored about that user, the more valuable it can be. Amazon.com is one of the best examples of how effective this can be. However, setting up your site to dynamically serve pages or content can be complicated--and measuring results can be even trickier. 

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    Topics: Content Management, flair interactive, CMS, flair, marketing, interactive, Miscellaneous, personalization

    Why Content Matters

    Posted by Stephanie Bach

    Oct 1, 2009 10:25:00 AM

    We live in an era of 'raging' content. Access and availability, and the speed at which we enjoy them, is commonplace. We blog, we tweet, we text--and in those spaces use language and abbreviations that would make Strunk and White roll over in their graves.

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    Topics: Content Management, content development, flair interactive, Online Marketing, CMS, flair, content strategy, information architecture, usability

    Joomla! Developer Conference Announced

    Posted by Lisa Kirschner

    Sep 15, 2009 5:24:02 AM

    The Joomla! Project is tentatively planning a developer conference that will take place in New York City this December:

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    Topics: Content Management, flair interactive, CMS, flair, joomla, Miscellaneous, WCM

    Optimizing Your CMS for Search Engines--on a Dime

    Posted by Stephanie Bach

    Sep 11, 2009 9:46:00 AM

    It seems that everyone is playing the SEO game these days, and with all the players out there (such as Google, Bing! and Yahoo!), getting swept up in the pay-per-click model can cost big bucks over time. How to make the most of your CMS tool and your budget--and still get great returns from search engine traffic? Start with 'homegrown' tactics before you tackle PPC.

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    Topics: web, Content Management, flair interactive, CMS, flair, content management system, content, CMS Tools, interactive marketing, content strategy, SEO, search engine optimization

    Winning Over Your CMS Content Contributors

    Posted by Stephanie Bach

    Sep 8, 2009 6:28:00 AM

    Over the years, we've worked with numerous CMS tools--from enterprise-level to open source and homegrown tools. The bells and whistles may differ from product to product, but the challenge of training and managing content contributors remains universal: How to make the process of managing content easier and more compliant, even if users are not 'technically inclined'?

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    Topics: Content Management, content development, flair interactive, CMS, flair, content management system, content strategy, usability, crownpeak, content authors

    Webguild article: Nine Years After the Dot Com Bubble

    Posted by Lisa Kirschner

    Sep 1, 2009 1:15:00 PM

    Earlier today, Daya Baran at Webguild Silicon Valley posted an interesting article entitled "Nine Years After the Dot Com Bubble." She includes a rather dramatic chart showing the NASDAQ composite index from 2000 to present. Can you guess what it shows? Yep, a steep and significant decrease.

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    Topics: dot com, flair interactive, flair, Interesting and Useful Sites, interactive marketing, web development, webguild, content 911, lisa kirschner

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