JUMP START Blog and Online Community

Years ago, restaurant marketing required a good location, strong signage, a Yellow Pages listing, direct mail and word of mouth.

These days, customers are heavily influenced by what they learn about a restaurant online.

Did you know that 90% of restaurant guests research a restaurant online before dining, according to Upserve? Or that digital ordering and delivery has grown 300% faster than dine-in eating since 2014?

It's true....and you, as a digital marketer, need to capitalize on these trends. In 2020, digital marketing is absolutely critical to your restaurant's success if you want to keep up with the competition.

Check out our list of seven key tactics that you absolutely must integrate into your restaurant's 2020 digital marketing plan:

What better way to come out of the holidays than to focus even more on food?

Food and beverage manufacturers, distributors and service providers are always clamoring for new ways to better differentiate their products in a consumer-driven, health conscious, and safety- and sustainability-focused market.

Since 2016 brought some tasty and creative food and beverage marketing campaigns to the table, we thought we’d share some choice take-aways with you. Here are the top 5 campaigns of 2016.