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The world of digital marketing is constantly evolving. As a result, every business owner or marketer must always be up to date with the latest trends if they want to be ahead of the game. And as we move into 2023, you should expect many changes in the digital marketing space.

Digital marketing analytics is a critical aspect that has become increasingly essential in recent years. This digital marketing aspect allows marketers to understand the data and metrics behind their marketing efforts. It also allows marketers to optimize their marketing campaigns and make informed decisions.

This guide is for small business owners and marketers looking to maximize the effectiveness of their digital marketing campaigns in 2023 through analytics.

Did you know that page speed is a major ranking factor in Google's algorithm?

It's true...if your web site's pages are loading too slowly, it could wreak havoc on your site from an SEO and ranking perspective. (Translation: you'll get less traffic and fewer visitors who will convert into leads and customers.) And that makes sense when you think about it...your site's visitors won't stick around if your site loads too slowly...would you? Of course not.

I'm often amazed at how few marketers utilize Google Analytics. I frequently hear people say that it seems a little too overwhelming or even a little bit scary.

If you feel that way, you're not alone! The good news is that it actually is very easy to set up a few simple reports that will give you TONS of useful information about your web site and your online marketing efforts.

Below, I'm sharing a few of my favorite must-have reports that EVERY marketer should have. Keep in mind that you can configure these reports once and get weekly (or daily!) PDFs emailed to you, so 15-20 minutes of your time can offer a huge ROI and can really transform your marketing efforts. Here are some of my favorite GA reports:

I always encourage my clients to make analytics a priority in their weekly (or daily) workload. I'll often help clients set up Google Analytics, Hubspot or other analytics tools to ensure that they have access to important data about how their site, content and campaigns are performing.

The problem is, most marketers don't commit to learning analytics basics or making analytics a regular priority in their busy workdays. I've heard over and over again, "I don't understand analytics!" or "Who has time to look at reports all day long?". And here's where it gets interesting...if you're just looking at reports or if you don't understand what you're looking at, then I can guarantee that you won't get ANYTHING out of analytics!

Google has launched a new resource center specifically for Google Analytics developers to help them get more out of Analytics. The site features full examples and demos on how to execute and build out specific features.

Google Analytics users will no longer need to rely on the previous iPhone view or browser bookmarks to pull up their analytics.

Google has launched a long awaited upgrade to the official Google Analytics app to support iPads. The new application allows you to check real time usage and optimizes the view for your larger screen, giving you more of what you need to run your business - data.

The first iteration of the app was launched in July of this year. The iPad version of the app includes the same features as the previous app: real-time analytics, unique visualizations but in an optimized view perfect for the tablet format.

Google recently introduced a new Video Campaigns report in Google Analytics. This enhancement will give advertisers more insights into the performance of their YouTube TrueView ads that are managed through AdWords for Video campaigns.

The new report rolled out in Analytics accounts last week and can be found in the AdWords section under the Acquisition menu.