JUMP START Blog and Online Community

Hubspot reports that "marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts."

Those are great odds and definitely worth pursuing.

If you haven't started a blog for your organization, now is a good time to do so. To get you started, here is a step-by-step guide to developing and posting a blog through Hubspot. 

It's the beginning of 2017 and if you still haven't gotten on board the video marketing train, there's still time.

You may have already used some form of video in your marketing strategy at some point. As the new year begins, it's clear that 2016 was a year of revolution in video marketing and that you cannot survive without video marketing any longer.

Wyzowl released statistics for last year that reported 61% of businesses have used video as a marketing tool and 66% of these same companies never used video a mere year earlier. It's a trend that's progressed rapidly, and keeps growing faster than we think because:

• 75 million people in U.S. watch videos online everyday
• Embedded videos on web sites can increase traffic up to 55%
• Simply having the word "video" in the subject line of an email can increase open rates by 13%
• Nearly 40% of all videos today are watched on mobile devices

If you can make them laugh, well then you've won half the battle, and probably you've won them over too.

One of the best times to witness big companies using their funny bones to their advantage is in January/February. The most sought-after and highly awaited commercials are played during the NFL's championship final: the Super Bowl, and without disappointing, year after year they deliver cutting-edge humorous content that speaks to millions of consumers in a way that only humor can.

Out are the professional, serious and stiff images that were de riguer when marketing first became an acknowledged activity for mainstream businesses to do. Since then, due the nature of the online world, where 'going viral' is the holy grail for marketers, humor has been one way in which they have achieved their legend status. There are commercials and campaigns from years past that still get talked about today and are the benchmark for marketers right now.                                                      

Ever hear the expression "a picture is worth a thousand words"?

Well, in today's ever-changing and evolving world of online media and inbound marketing, a video is worth a million—if not more. Videos have become an integral part of our daily experience on our computers, smart phones, Smart TVs and other devices. This essential form of communication is becoming the main currency of online communication.

Text-based sites are outdated, Currently Google's search engine gives higher priority to video, meaning if you use video, you have over 50x more chances of appearing on the first search page than if you used text. Businesses have to be prepared for this video boom, since trend-watchers like Cisco’s trends analysis predict that by 2018 video will make up 79% of all Internet traffic, going up from today's 66%. So with video being so popular what's the best way to integrate video content onto your site?

Still not getting the results you need from inbound marketing? Check out our latest infographic, which contains practical steps for things you can do NOW to see a better ROI!

Does your web site help you meet your marketing goals, such as attracting more traffic, generating better leads and converting your visitors into paying customers? If not, you should learn more about inbound marketing.

How your web site looks is important, but how it works is even more important! When the two work hand in hand, it's a recipe for success.

Our new "10 Steps to Turn Your Web Site into an Inbound Marketing Machine" white paper will show you ten simple steps that you can take to make sure that your web site PERFORMS. Don't skip these steps during your next redesign or web site development project.

Twitter-owned TweetDeck recently added the ability to schedule Tweets with images and launched a better visibility for shared accounts.

The new features are available now on the web, Windows, and Chrome versions of TweetDeck, and are coming soon to the Mac app.